Corporate Strategy

Code:

ESG0020

Acronym:

ECE

Keywords
Classification	Keyword
OFICIAL	Economics

Instance: 2009/2010 - 1S

Active?	Yes
Responsible unit:	Department of Industrial Engineering and Management
Course/CS Responsible:	Master in Services Engineering and Management

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MESG	14	Syllabus since 2007/08	2	-	6	42	162

Teaching language

Portuguese

Objectives

To provide students with skills to analyse and outline the strategy of an organisation.

Program

1. Introduction and objectives (APG)

2. Basic concepts (APG)
a. Company
b. Enterprise, Strategic management, Competitiveness, etc

3. Strategy formulation (APG)
a. The schools of strategic thinking/ strategy safari
b. Positioning model vs. resource based model

4. Business level strategy:
a. Review of fundamental concepts and tools of analysis (APG)
b. Review of strategies (cost, differentiation, focus) and chain value (APG)
c. Chain value disarticulation (CMS)
d. MBOs: the example of Probos MBO about ProHolding (JRS)

5. Creation of value /EVA (JRS)

6. Corporate level strategy
a. Fundamental concepts (APG)
b. Diversification/Portfolio Management (JRS)
c. Vertical integration and strategic outsourcing (APG)
d. Acquisitions (CMS)
e. Internationalisation (MPS ?)
f. Collaborative strategy (AM ?)

7. Strategy implementation/execution
a. Fundamental concepts (APG)
b. Balanced ScoreCard: Mobil NM&R and Epoli examples (JRS)
c. “Leading the change” (CMS)

Mandatory literature

Hitt, Michael A.; Strategic management. ISBN: 0-324-11479-6

Complementary Bibliography

Grant, Robert M.; Contemporary strategy analysis. ISBN: 0-631-23136-6
Thompson, Jr., Arthur A.; Crafting and Executing Strategy. ISBN: 978-0-07-110756-3

Teaching methods and learning activities

Theoretical classes aim to endow students with the necessary conceptual, theoretical and methodological knowledge to discuss real cases in theoretical-practical classes. During the semester students have to prepare and present a case of strategic analysis based in a real company.
Some sessions with guest managers will take place during the semester. Attendance to the sessions is compulsory.

Evaluation Type

Distributed evaluation with final exam

Eligibility for exams

CD: Case discussion
PE: Presentation of the enterprise
PMR: Presentation of the mid-term report
PFR: Presentation of the final report
E: Exam

Calculation formula of final grade

FG= 0.1*CD+0.05*PE+0.1*PMR+0.25*PFR+0.5*E