Marketing

Code:

EM505

Acronym:

MK

Instance: 2002/2003 - 1S

Active?	Yes
Responsible unit:	Industrial Management and Engineering Section
Institution Responsible:	Faculty of Engineering

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
LEM	21	Plano de Estudos EM Oficial a partir de 2000	5	3	7	-
		Plano para Bachareis EM a partir 2000	2	3	7	-

Teaching language

Portuguese

Main Bibliography

- Kotler (Philip) Marketing Management - Analysis, Planning and Control
- Dionísio (Paulo) - Mercator, Dom Quixote - 1999

Complementary Bibliography

- Pratique Direction Commerciale Marketing, (ESCL-LYON), Prentice Hall 1986
- Marketing de Guerra, (AII Ries e Jack Trout), McGraw-Hill 1989

Evaluation Type

Distributed evaluation with final exam