Populism, twitter, and political communication: an analysis of Jair Bolsonaro’s tweets during the 2018 election campaign = Populismo, twitter e comunicação política: análise dos tweets de Jair Bolsonaro durante a campanha eleitoral de 2018

• Type: Article in International Scientific Journal
• Date: 2021-12-30

Authors

Mangerotti, Paulo (Author) Other; Ribeiro, Vasco (Author) FLUP; González-Aldea, Patricia (Author) Other

Journal

Title: Brazilian Journalism Research (BJR)

Vol. 17 No. 3

Pages: 596-627

ISSN: 1808-4079

Publisher: Associação Brasileira de Pesquisadores em Jornalismo (SBPJor) = Brazilian Association of Journalism Researchers

Indexing

ISI Web of Science

Scopus

Communication Source (EBSCO)

EBSCO

Worldcat OCLC

ERIH Plus

Google Scholar

Latindex

DOAJ

CLASE

CAPES - Portal de Periódicos

Scientific classification

CORDIS: Social sciences > Communication sciences

Other information

DOI: 10.25200/BJR.v17n3.2021.1415

Resumo (PT): O principal objetivo deste artigo é compreender o populismo e a sua relação com as redes sociais, em particular, analisar a conta oficial do Twitter do então candidato a presidente do Brasil Jair Bolsonaro. Partindo de um levantamento teórico sobre a definição do populismo, desde autores clássicos como Boyte e Riessman (1986) e Bell (1992), até outros da atualidade como Mudde (2004), Panizza (2005) e Müller (2016), o artigo procura, também, entender se as característicaschave do populismo estiveram presentes nas narrativas da candidatura de Bolsonaro. Partindo de uma análise qualitativa e quantitativa do conteúdo partilhado no Twitter, demonstrou-se a presença de mensagens populistas nas campanhas deste político, em particular numa dimensão relacionada com a culpabilização das elites e o instigar dos medos da sociedade.

Abstract (EN): The main objective of this paper is to understand populism and its relationship with social media, in particular, to analyze the official Twitter account of the former presidential candidate of Brazil, Jair Bolsonaro. This paper starts with a theoretical review of the definition of populism presented by classic authors such as Boyte and Riessman (1986) and Bell (1992), and by more contemporary authors such as Mudde (2004), Panizza (2005), and Müller (2016). This article also seeks to identify whether the key characteristics of populism were present in the political campaign narratives. Starting from a qualitative and quantitative analysis of content shared on Twitter, we identified populist messages in Bolsonaro’s election campaigns, particularly ones that tend to blame the elites and trigger society’s fears.

Language: English

Type (Professor's evaluation): Scientific