Enterprise Management and Entrepreneurship

Code:

M.EIC016

Acronym:

GEE

Keywords
Classification	Keyword
OFICIAL	Quantitative Methods and Management

Instance: 2022/2023 - 2S

Active?	Yes
Responsible unit:	Department of Industrial Engineering and Management
Course/CS Responsible:	Master in Informatics and Computing Engineering

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
M.EIC	110	Syllabus	1	-	6	39	162

Teaching language

Suitable for English-speaking students
Obs.: Havendo estudantes que não falem português, as aulas teóricas e uma turma prática serão lecionadas em inglês

Objectives

This course aims at developing management and entrepreneurship competencies, integrating a solid theoretical basis with case study analysis and discussion.

Learning outcomes and competences

After completing this course, students should be able to:
1. Understand the role of the manager and management, as well as its evolution.
2. Understand and explore how information technology can enable the firm's management and strategy.
3. Understand the different functional areas of financial management, marketing and operations, and how they can be integrated in the firm's strategy.
4. Apply a set of concepts, methods and tools of financial management, marketing, operations and strategy to analyze problems, identify alternatives and make decisions.
5. Be able to apply management methods and tools to analyze company's management and identify improvements.
6. Recall and describe the components of a business model and how they work together to create, deliver, and capture value.
7. Apply the conceptual frameworks from the previous point to develop and analyze business models and entrepreneurial strategies.

Working method

Presencial

Program

1. Management and its context 


2. Management functional areas 

2.1. Financial management 

2.2. Marketing 

2.3. Operations management  

1. Strategic Management 

3.1. Strategic management and competitiveness

1. Entrepreneurship – From Idea to Business

4.1. Business Models and Strategic Learning and Experimentation

4.2. Product-Market Fit – Value Proposition and Customer Segments

4.3. Connecting to Customers – Customer Relationships, Distribution Channels and Revenue Streams

4.4. Operations – Key Activities, Key Resources, Key Partners and Cost Structure

4.5. Entrepreneurial Strategy – An Integrative Logic   

Mandatory literature

Ricky W. Griffin; Management. ISBN: 978-1-305-50129-4
Steve Blank; The startup owner.s manual. ISBN: 978-0-9849993-0-9
Alexander Osterwalder; Business model generation. ISBN: 978-0-470-87641-1

Complementary Bibliography

Philip Kotler; Principles of marketing. ISBN: 1-292-22017-1
António Borges; Elementos de contabilidade geral. ISBN: 978-989-8058-41-6

Teaching methods and learning activities

Lectures will focus on the fundamental management concepts and tools, which provide the basis for the applied work. Practical work will focus on case study analysis and discussion, with two types: a) Case study discussion in class of cases made available the previous week, with no evaluation; b) 3 case study analysis, report and discussion in class, which will count for the frequency evaluation. 

Type of evaluation: Distributed evaluation with final exam

Terms of frequency: Students are required to complete a group assignment :
Analysis and discussion of 3 cases studies (60% of final grade)
Individual participation in case study discussion (15% of final grade)
Minimum classification of 37,5% in each of the evaluation components.

Formula of evaluation: Final grade = 0,6* (analysis and discussion of four case studies)+ 0,15*(individual participation in case study discussion) +0,25* exam.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Participação presencial	15,00
Exame	25,00
Trabalho prático ou de projeto	60,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	45,00
Estudo autónomo	40,00
Frequência das aulas	39,00
Trabalho escrito	38,00
Total:	162,00

Eligibility for exams

Students are required to complete a group assignment :
Analysis and discussion of 3 cases studies (60% of final grade)
Individual participation in case study discussion (15% of final grade)


The individual frequency evaluation may vary between -2 and +2, according to the results of the inter group evaluation

Minimum classification of 37,5% in each of the evaluation components.

Calculation formula of final grade

Final grade = 0,6* (analysis and discussion of four case studies)+ 0,15*(individual participation in case study discussion) +0,25* exam.

Students who fail to participate in case discussion will have zero in their discussion evaluation, which represents 50% of the case study evaluation.

The classification of the individual continuous assessment of each element of the working group may vary between -2 and +2 values according to the results of the inner work group assessment.

Minimum classification of 37,5% in each of the evaluation components.

Examinations or Special Assignments

In special terms the final classification will be obtained through the following procedures:
1. Carry out an individual assignment defined by the professor;
2. Attend an oral exam about the theme of the assignment or other themes which the professor deem necessary.
4. Do a written exam. final grade= 0.40*( assignment presentation and report) + 0.6*(exam grade)

Minimum classification of 37,5% in each of the evaluation components.

Special assessment (TE, DA, ...)

Working students who cannot attend all classes can fulfill the distributed component of the evaluation through the following procedures:
1.Individual assignment defined by Professors
2. Intermediary and final presentation of individual assignment on predefined dates.
3. The three case study presentations and discussions are mandatory.
4. Working students should contact the course professors to define the work assignment.

Classification improvement

The classification improvement of the exam follows FEUP'S regulations.
The classification improvement of the distributed component can be done at the same time as the practical assignments in the following academic year.