Customer Relationship Management

Code:

ESG0023

Acronym:

GRC

Keywords
Classification	Keyword
OFICIAL	Engineering
OFICIAL	Economics
OFICIAL	Computer Science

Instance: 2010/2011 - 1S

Active?	Yes
Responsible unit:	Department of Industrial Engineering and Management
Course/CS Responsible:	Master in Services Engineering and Management

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MESG	24	Syllabus since 2007/08	2	-	6	56	162

Teaching language

Portuguese

Mandatory literature

Francis Buttle; Customer Relationship Management, Butterworth-Heinemann, 2008. ISBN: ISBN-10: 1856175227
Don Peppers; Managing Customer Relationships, John Wiley & Sons, 2004. ISBN: ISBN-10: 047148590X
Laudon and Laudon; Management Information Systems, Pearson Education, 2009. ISBN: ISBN-10: 013609368X

Evaluation Type

Distributed evaluation with final exam