Corporate Strategy
Keywords |
Classification |
Keyword |
OFICIAL |
Economics |
Instance: 2010/2011 - 1S
Cycles of Study/Courses
Acronym |
No. of Students |
Study Plan |
Curricular Years |
Credits UCN |
Credits ECTS |
Contact hours |
Total Time |
MESG |
15 |
Syllabus since 2007/08 |
2 |
- |
6 |
56 |
162 |
Teaching language
Portuguese
Objectives
To provide students with skills to analyse and outline the strategy of an organisation.
Program
1. Introduction and objectives (APG)
2. Basic concepts (APG)
a. Company
b. Enterprise, Strategic management, Competitiveness, etc
3. Strategy formulation (APG)
a. The schools of strategic thinking/ strategy safari
b. Positioning model vs. resource based model
4. Business level strategy:
a. Review of fundamental concepts and tools of analysis (APG)
b. Review of strategies (cost, differentiation, focus) and chain value (APG)
c. Chain value disarticulation (CMS)
d. MBOs: the example of Probos MBO about ProHolding (JRS)
5. Creation of value /EVA (JRS)
6. Corporate level strategy
a. Fundamental concepts (APG)
b. Diversification/Portfolio Management (JRS)
c. Vertical integration and strategic outsourcing (APG)
d. Acquisitions (CMS)
e. Internationalisation (MPS ?)
f. Collaborative strategy (AM ?)
7. Strategy implementation/execution
a. Fundamental concepts (APG)
b. Balanced ScoreCard: Mobil NM&R and Epoli examples (JRS)
c. “Leading the change” (CMS)
Mandatory literature
Hitt, Michael A.;
Strategic management. ISBN: 0-324-11479-6
Complementary Bibliography
Grant, Robert M.;
Contemporary strategy analysis. ISBN: 0-631-23136-6
Thompson, Jr., Arthur A.;
Crafting and Executing Strategy. ISBN: 978-0-07-110756-3
Teaching methods and learning activities
Theoretical classes aim to endow students with the necessary conceptual, theoretical and methodological knowledge to discuss real cases in theoretical-practical classes. During the semester students have to prepare and present a case of strategic analysis based in a real company.
Some sessions with guest managers will take place during the semester. Attendance to the sessions is compulsory.
Evaluation Type
Distributed evaluation with final exam
Eligibility for exams
CD: Case discussion
PE: Presentation of the enterprise
PMR: Presentation of the mid-term report
PFR: Presentation of the final report
E: Exam
Calculation formula of final grade
FG= 0.1*CD+0.05*PE+0.1*PMR+0.25*PFR+0.5*E