Marketing

Code:

EM505

Acronym:

MK

Instance: 2005/2006 - 1S

Active?	Yes
Responsible unit:	Industrial Management and Engineering Section
Institution Responsible:	Faculty of Engineering

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
LEM	22	Plano de Estudos EM Oficial a partir de 2000	5	3	5	-
		Plano para Bachareis EM a partir 2000	2	3	5	-

Teaching language

Portuguese

Objectives

The main aim of this course is to provide the students with the basic knowledge of Marketing, so that they are able to understand how important approaching the clients is for the success of the company strategies. It also aims to provide the students with fundamental techniques so that their career start may be successful.

Mandatory literature

Dionísio (Paulo); Mercator
Kotler, Philip; Marketing management. ISBN: 0-13-557983-X

Complementary Bibliography

Ries, Al; Marketing de guerra. ISBN: 0-07-450448-7 (vol.1)
ULL; Pratique Direction Commerciale Marketing

Teaching methods and learning activities

In this course, the concepts are introduced progressively by following real Company cases. For that matter, work groups of 4 or 5 students are created to follow the evolution of the Company through small assignments that are, then, discussed in class. Finally, the students are asked for a final assignment, more extensive, where they develop a Marketing Plan for the Company.

Evaluation Type

Distributed evaluation with final exam

Eligibility for exams

Presentation of the practical assignments.

Calculation formula of final grade

Practical assignments 40%.
Final Exam 60%.

Examinations or Special Assignments

N/A

Special assessment (TE, DA, ...)

Presentation of a final assignment (40%).
Final Exam (60%).

Classification improvement

Exam: Re-sit exam.
Assignments: Presentation of an individual assignment.

Observations

Language of instruction: Portuguese.