Pirâmide Invertida na Cibernotícia: a Resistência de uma técnica centenária

• Type: Article in National Scientific Journal
• Date: 2005

Authors

Zamith, Fernando (Author) FLUP

Journal

Title: Prisma.Com

No. 1

Pages: 175-192

ISSN: 1646-3153

Publisher: CIC.Digital

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Scientific classification

FOS: Social sciences > Media and communications

CORDIS: Social sciences > Communication sciences > Journalism

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Resumo (PT): Este artigo tem por base uma pesquisa de argumentos a favor e contra a utilização da pirâmide invertida na cibernotícia (ou notícia digital), pretendendo-se também sistematizar algumas das propostas consensuais que têm surgido sobre o modo de apresentar notícias na Internet. Mais do que acentuar clivagens, importa reunir o melhor que este (eterno) debate tem proporcionado, valorizando simultaneamente os contributos de quem o tem centrado na forma e de quem se tem preocupado mais com o conteúdo.

Abstract (EN): The inverted pyramid has been the leading writing technique in journalism for more than 100 years. Any journalist or journalism student knows that it consists in telling the story from the most to the least important. With the emergence of new media, specially the Word Wide Web, we have watched to the migration of the inverted pyramid paradigm to the online news. However, some authors and some journalists argue that the inverted pyramid is inadequate to a media that is hypertextual, convergent and interactive. At the same time, others defend that readers recognize the inverted pyramid style and stress that other alternatives are yet to be found. This article puts in confrontation arguments pro and against the inverted pyramid structure in the production of online news.

Language: Portuguese

Type (Professor's evaluation): Scientific