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Publication

Cause-Related Marketing : Case Studies From a Global Perspective

Title
Cause-Related Marketing : Case Studies From a Global Perspective
Type
Book
Year
2021
Other information
Type (Professor's evaluation): Scientific
ISBN: 978-3-030-65455-9
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Publications included
Chapter or Part of a Book
Pereira, D (Author) (Other); Casais, B (Author) (Other); Ferreira, MR (Author) (Other); João Proença (Author) (FEP)
2021
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