Health Communication

Code:

OPT2_37

Acronym:

CS

Keywords
Classification	Keyword
OFICIAL	Medicine

Instance: 2023/2024 - 1S (of 11-09-2023 to 05-01-2024)

Active?	Yes
Responsible unit:	Anatomy
Course/CS Responsible:	Integrated Masters Degree in Medicine

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MIM	13	Official Study Plan	2	-	3	28	81

Teaching language

Portuguese

Objectives

Principles of Reputation Management and Crisis Management in the internal dynamics, community and Media.
The exposure and challenges of Social NetworksTimes demand that professionals, public organs and entities are increasingly exposed to the public's judgment.
Communication strategies are thus fundamental segments of understanding, approaches and techniques that prepare us for this role as an active health agent, where exposure is inevitable but often unexpected. Poor communication in these circumstances can jeopardize a career, an entire institution and brand, or be a priceless loss of opportunity on everyone's behalf.

Learning outcomes and competences

At the end it is intended that students are able to decode technical messages, adapt the language to the target audience, have in mind the concepts and strategies of Reputation Management and Crisis Management, be active agents of Health through Communication and are able to speak to the media.They will also be able to design and present Public Health Campaigns.

Working method

Presencial

Program

1 - Communication Management - Principles and Analysis of different protagonists' interventions
2 - Crisis Management - Principles and analysis of events, communication options and intervention of different actors
3 - Communication Campaigns - Analysis and implementation of new campaigns
4 - Understanding and Speaking to the Media
5 to 8 - Sharing knowledge from different expert guests
9 - Science Communication. The importance of Language
10 - Communication Scenarios; practical exercises
The themes of the program explore and systematize the practical knowledge to be acquired through dynamic classes, with the contribution of teachers with experience in the subjects, with the aim of consolidating other communication skills increasingly pressing

Mandatory literature

Ordem dos Médicos; Relação Médico Doente, 2021

Teaching methods and learning activities

Theoretical and practical classesApplication of powerpoints, scientific articles, essays, interviews and reports from various media.

Type of evaluation: Final Avaliation with final pratical exam
Terms of frequency: Obtaining 9.5 in the final evaluation, attending 2/3 of the classes and completing the required assignments.

Formula Evaluation: The assessment in the discipline consists of the completion of assignments (2 points), participation in theoretical-practical classes (1 point) and completion of the final work (17 points)

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Participação presencial	20,00
Apresentação/discussão de um trabalho científico	10,00
Trabalho prático ou de projeto	70,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Apresentação/discussão de um trabalho científico	2,00
Frequência das aulas	26,00
Total:	28,00

Eligibility for exams

Students have the possibility of carry out learning and evaluation throughtout the semester with participation in classes, ative research, creation and presentation of public health campaigh

Calculation formula of final grade

Final Presentation = Public Health Campaign = 70%
Participation = 20%
Attendance = 10%

Classification improvement

Upgrade or creation of a new health campaign