A Decision Support System for Planning Promotion Time Slots

• Tipo: Capítulo ou Parte de Livro
• Data: 2008

Autores

Fernando A. C. C. Fontes (Autor) FEUP; Dalila B. M. M. Fontes (Autor) FEP; Paulo A. Pereira (Autor) Outra

Livro

Título: Operations Research Proceedings 2007 Annual International Conference of the German-Operations-Research-Society, SEP 05-07, 2007

Páginas: 147-152

Indexação

ISI Web of Knowledge - 6 Citações

Classificação Científica

FOS: Ciências da engenharia e tecnologias

Outras Informações

ID Authenticus: P-004-4AZ

DOI: 10.1007/978-3-540-77903-2_23

Abstract (EN): We report on the development of a Decision Support System (DSS) to plan the best assignment for the weekly promotion space of a TV station. Each product to promote has a given target audience that is best reached at specific time periods during the week. The DSS aims to maximize the total viewing for each product within its target audience while fulfilling a set of constraints defined by the user. The purpose of this paper is to describe the development and successful implementation of a heuristic-based scheduling software system that has been developed for a major Portuguese TV station.

Idioma: Inglês

Tipo (Avaliação Docente): Científica

Nº de páginas: 6