THE AUGMENTED REALITY AS A SALES PROMOTION TOOL

• Tipo: Artigo em Livro de Atas de Conferência Internacional
• Data: 2020

Autores

Valle, M (Autor) Outra; Nuno Moutinho (Autor) FEP; Rui Rodrigues (Autor) FEUP

Ata de Conferência Internacional

Título: Strategica: Preparing for Tomorrow, Today

Páginas: 362-372

Indexação

ISI Web of Knowledge - 0 Citações

Outras Informações

ID Authenticus: P-00V-30G

Abstract (EN): This article addresses the use of augmented reality content as a part of the point of sale promotion strategy. The main research question is to determine whether the use of an application with augmented reality can facilitate the visualization and localization of the promotions available at the physical point of sale and, consequently, influence the shopping experience. To answer this question, an application was created with augmented reality content, so that it can measure the influence that this technology can have on the perception of promotions within stores. The general objective of the study is to identify whether the use of this application, in the context of supermarkets, could facilitate the visualization and localization of promotions in comparison with conventional disclosure approaches. Based on a literature review with authors from different areas, this article summarizes an ongoing investigation and at the end details the future steps of the research.

Idioma: Inglês

Tipo (Avaliação Docente): Científica

Nº de páginas: 11