Exploring the Drivers of E-Commerce through the Application of Structural Equation Modeling

• Tipo: Artigo em Livro de Atas de Conferência Internacional
• Data: 2013

Autores

castro, afg (Autor) Outra; Raquel Meneses (Autor) FEP; Moreira, Maria do Rosário (Autor) FEP

Ata de Conferência Internacional

Título: EXPLORING SERVICES SCIENCE, IESS 2013

Páginas: 299-305

4th International Conferences on Exploring Service Science

Porto, PORTUGAL, FEB 07-08, 2013

Indexação

ISI Web of Knowledge - 2 Citações

Scopus - 4 Citações

Classificação Científica

FOS: Ciências exactas e naturais > Ciências da computação e da informação

Outras Informações

ID Authenticus: P-008-998

DOI: 10.1007/978-3-642-36356-6_23

Abstract (EN): E-commerce is a form of trade that has gained increasing attention from consumers and sellers. However, despite high growth rates, e-commerce still has low levels of consumers. This study aims to determine the factors that influence the purchasing decision in e-commerce, in order to better understand acceptance or rejection of e-commerce among consumers. To this end, a first framework was constructed based on previous research on consumer adoption of e-commerce. Then, three categories (derived from interviews) were added. This more complete model was tested using the structural equation model based on partial least squares. The results obtained allow us to conclude that the perceived relative advantage, the ease of use, the drawbacks associated with a non-European Union country of sale and the perceived risk, directly influence the consumer's purchase intent in e-commerce. We also found a set of twelve variables that act as indirect influences.

Idioma: Inglês

Tipo (Avaliação Docente): Científica

Nº de páginas: 7