Launching Prosocial Crowdfunding Campaigns: The Final Countdown

• Tipo: Artigo em Revista Científica Internacional
• Data: 2024

Autores

Fábio Duarte (Autor) FEP; Ricardo Emanuel-Correia (Autor) Outra; Tome, Sabrina (Autor) Outra; Gama, Ana Paula Matias (Autor) Outra

Revista

Título: Emerging Markets Finance and Trade

Vol. 60 Nº 6

Páginas: 1209-1226

ISSN: 1540-496X

Editora: Taylor & Francis

Indexação

ISI Web of Knowledge - 0 Citações

Scopus - 0 Citações

Outras Informações

ID Authenticus: P-00Z-D9J

DOI: 10.1080/1540496x.2023.2278645

Abstract (EN): Prosocial crowdfunding has achieved a growing audience by providing a financing source for entrepreneurs in the microfinance space. Using data from Kiva, a leading prosocial crowdfunding platform, we examined whether there is a right time to launch a crowdfunding campaign. This is the first study to unravel the role of temporal patterns in securing funds in emerging markets. Our results indicate a reverse turn-of-the-month effect on the fully funded campaigns. We further identified a positive winter prosocial effect and a positive first-half-of-the-week effect on successful fundraising. As such, our study highlights relevant similarities between financial markets and crowdfunding.

Idioma: Inglês

Tipo (Avaliação Docente): Científica

Nº de páginas: 18