Entrepreneurship, Innovation and Business Creation

Code:

MI175193

Acronym:

EICN

Keywords
Classification	Keyword
OFICIAL	Social Science

Instance: 2019/2020 - 1S

Active?	Yes
Responsible unit:	Pharmacognosy Laboratory
Course/CS Responsible:	MSc in Pharmaceutical Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MICF	36	Official Curriculum	4	-	3	52	81

Teaching language

Suitable for English-speaking students

Objectives

Ability to assess the potential and viability of a business idea in the area of health/pharmaceutical sciences

Understanding of:
   Business plans and models
   Models of intelectual property
   Innovation cycle and management
   Funding sources for startups
   Business segments and competition

Learning outcomes and competences

By the end of this course, the students should be able to:

Deal with complex problems in a sistematic and creative way, generating solutions that are based in evidence, being also able to adapt the technical language of their conclusions to both specialized and non-specialized audiences.

Display critical thinking in the process of problem solving, acting in an independent fashion in its planning and implemmentation.

Strengthen their knowledge as a strategy to expand their culture and comprehension through professional development.

Develop skills that are pivotal in the pharmaceutical area, which is increasingly multidisciplinary in its nature

Working method

B-learning

Program

1. Introduction to Entrepreneurship
   1.1. National ecossystem
   1.2. Entrepreneurship in the pharmaceutical area
   1.3. Corporate entrepreneurship
   1.4. Social entrepreneurship

2. Innovation in the biomedical area
   2.1. Pharmaceutical area: history, trends and case studies
   2.2. Value chain in the pharmaceutical area
   2.3. Biodesign
   2.4. Design thinking
   2.5. Barriers to entry: regulations, competition and implemmentaion costs
   2.4. Innovation management

3. Business models
   3.1. Value proposition
   3.2. Customer segmentation
   3.3. Distribution channels
   3.4. Interaction with clients
   3.5. Revenues
   3.6. Key activities and resources
   3.7. Partners
   3.8. Cost structure

4. Identification and validation of opportunities
   4.1. Customer discovery
   4.2. Customer validation
   4.3. Customer interviews
   4.4. Market validation- from the laboratory to the market: case studies

5. Elements of management, marketing and finances for entrepreneurs

6. Project management

7. Funding sources

8. Intelectual property
   8.1. Protecting intelectual property: tools and strategies
     8.1.1. Author rights
     8.1.2. Industrial property
       8.1.2.1. Patents
       8.1.2.2. Brands
       8.1.2.3. Industrial design
       8.1.2.4. Cultivar protection
   8.2. Intelectual property in the pharmaceutical area: case studies

Mandatory literature

Steve Blank; The Four Steps to the Epiphany: Successful Strategies for Products that Win

Complementary Bibliography

Federação Internacional de Associações da Indústria Farmacêutica; A^plataforma de inovação farmacêutica (-)
Yock Paul G. 340; Biodesign. ISBN: 978-1-107-08735-4

Comments from the literature

-

Teaching methods and learning activities

Methods for student evaluation will be diversified and will include lectures, seminars delivered by specialists, gamification and pedagogical games, group work and problem-based teaching methodologies.

The number of studies is compatible with a tutorial model.

keywords

Health sciences > Pharmacological sciences > Pharmacy
Social sciences > Economics > Management studies > Innovation management
Social sciences > Educational sciences > Teaching methods > Educational games

Evaluation Type

Distributed evaluation without final exam

Assessment Components

designation	Weight (%)
Apresentação/discussão de um trabalho científico	40,00
Participação presencial	20,00
Trabalho escrito	40,00
Total:	100,00

Amount of time allocated to each course unit

designation	Time (hours)
Apresentação/discussão de um trabalho científico	31,20
Trabalho escrito	31,20
Total:	62,40

Eligibility for exams

Presence in lectures is not mandatory.

Presence in pratical classes is mandatory, with students that do not reach 75% of presences in delievered classes being considered as not approved.

Calculation formula of final grade

60% Distributed evaluation (20% participation in classes + 40% group work) + 40% Final pitch

Examinations or Special Assignments

Group work will take place, in pratical classes

Special assessment (TE, DA, ...)

According to the general law and rules enforced by the Pedagogical Board.

Classification improvement

Method for improving a pre-existent grade will consist of an oral exam, which will address all the topics presented and discussed in both lectures and practical classes.