The course is designed to provide participants with an understanding of the fundamental principles of marketing, marketing strategy and sales strategy making, and the role of marketing in the modern corporation.

The focus will be on getting to know the basic techniques for defining and segmenting a market for goods and services, choosing a segment as target and then integrating product, price, promotion and distribution to offer a superior marketing mix leading to long term competitive advantage.

As goods and services are produced and distributed, they move through a set of interrelated operation and processes. The design of these operations for gaining a strategic advantage, investments in improving their efficacy, and controlling these operations to meet performance objectives is the domain of Operations and Supply Chain Management. This course leads students to practical and conceptual aspects of operations and supply chain management. Students will gain a strong understanding of logistics management and supply chain planning methods. Case studies and examples will be employed throughout the course to promote discussion and support the application of logistics concepts to real-life issues.

All companies compete in a global environment: either through a new site in internet, or through global customers and/or suppliers. Today, it is impossible to neglect global challenges affecting people management. In this context this People Management (PM) course is based on the following premises:

• Despite the importance of being aware of the cultural and individual differences all shaping individual and organizational decision making and actions, what is common to us as human beings is stronger than what makes as different. This course is grounded on these universal human tendencies.
• There isn’t a single best formula to solve human dilemmas and people challenges, neither domestically nor internationally. Best people management decisions are often the ones which simultaneously enhance organizations economic efficiency and are ethical and socially responsible. This course emphasizes these multiple aims.

At the end of the course each student is supposed to handle, discuss and apply the basic concepts of strategic analysis and strategic implementation.

The objective of the discipline is to go through the major problems of Corporate Finance, formulating the most important issues arising from the financial activity of a corporation, that is, the concepts, methods and decision tools which serve as a basis for financial analysis and decision-making in the company, namely investment and financing decisions. It will be sought always a direct support on the contributions of the most relevant academic work on each issue.

The program is developed following a perspective of the value of the corporation. As a basic paradigm, it has been adopted the one of the maximization of the value of the corporation for its shareholders, partners or owners. Every financial issue will thus be approached in terms of its potential for generating corporate value.

The program of the discipline is divided into the themes of financial analysis, the strategic and structural issues in financial decision-making, the most important decisions of value creation.

Ensure that all students are acquainted with the auditing process, from the Client Acceptance to the final Report Issuance. Engage students to deeply understand the auditing process through the discussion of relevant issues concerning auditing profession and practice. 

This course will explore recent discussions and advances in management accounting and control research and practice. Particular attention will be devoted to topics related with cost behaviour and management, and with decision making at an operational and strategic level.

A brief reference will be made to various perspectives on the nature and consequences of management accounting and control in organisations and society.

Students will be encouraged to develop a critical approach about the course topics.

With this course, it is intended that the students:

- Understand the definition of a project.

- Know the three main goals of a project, as well as the possible shapes for its life cycle.

- Know the several stages of a project, as well as the main elements of those stages.

- Know in greater details the scheduling, resourse allocation and budgeting stages.

- Use project management and simulation software, thus realizing the usefulness of this type of software in managing a project.

This course aims at providing students with practical knowledge and conceptual aspects of quality management.

Its main objectives are:

1 - To provide an introduction to the management and control of quality and a deepening of the main techniques.

2 - To analyze the management and quality control functions in companies emphasizing their importance from the company and market points of view.

3 - To study the fundamental principles and the main techniques used to ensure and to control the quality inside companies.

An increasing complexity of the environment, of knowledge and of competition across increasingly interconnected global markets, is driving firms and organizations.

 Faced with this, firms and organizations are led to establish links of various kinds with other actors so as to act collectively and perform competitively. The principal objective is to create, coordinate and control the conditions leading to a more collective development-oriented and efficient environment. With this in mind, participating in, and managing, industrial networks becomes a critical success factor.

Various network forms exist, bringing together actors, firms, institutions and other forms of economic, political and social action: linkage between firms (cluster, districts, territory…), linkage of actors (social networks, business networks, cliques…) and communities of practices (knowledge creation and sharing…).

To form the students in methods of data analysis, so that they are able to extract essential information from a potentially large data set.

This course aims to provide students with the knowledge needed for the analysis of a diverse range of Business Cases . It is expected that by the end of the course the students are able to:

a) identify problem (s) present in the business case

b) critically analyze the context in which the company operates by appropriate  databases and methodologies 

c) identify alternative solutions to the problem (s) identified and provide the best solution to be proposed by using appropriate decision criteria 

d) analyze the financial and organizational impacts of the proposed recommendation;

e) submit an implementation plan;

f) identify key risks given the proposed recommendation.

Additionally, students are required to present their proposals orally.

To allow students to make use of the knowledge learned (in the first year of the Master in Management programme) in preparing their dissertation plan.

 At the end of the course, the student should be able to:

 - understand some basic concepts of research and its methodologies,

 - identify appropriate research topics and a research problem

 - prepare a project dissertation proposal.