Wine Tourism Events Management

Code:

VIT4027

Acronym:

VIT4027

Level:

400

Keywords
Classification	Keyword
OFICIAL	Tourism

Instance: 2022/2023 - 1S

Active?	Yes
Responsible unit:	Department of Geosciences, Environment and Spatial Plannings
Course/CS Responsible:	Master in Wine, Tourism and Innovation

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
WINTOUR	24	Plano Oficial do ano letivo 2020.	2	-	3	24	81

Teaching language

English

Objectives

- Provide an introduction to Wine Tourism event management.
- Describe the main components of event planning.
- Describe the main concepts and techniques for event scheduling.
- Describe the main concepts and techniques for the allocation and leveling of resources.
- Describe the main budgeting methods, and the main types of costs.
- Describe the main concepts related to event monitoring and control, with particular emphasis on Earned Value indicators.
- Describe the main concepts relating to closure and evaluation of events organization.

Learning outcomes and competences

After completing this curricular unit, the student should be able to create a wine tourism event plan containing:
- Summary, objectives, general approach, contractual aspects and risk management.
- Scheduling (tasks, durations and predecessors, among others)
- Resource allocation and levelling.
- Budgeting.
- Calculating direct costs.
- Monitoring and analysis of Earned Value indicators.

Working method

Presencial

Program

1. Wine Tourism: an Introduction. Wine Tourism and Cultural Tourism
2. Planning Events: the Working Activities
3. Programming Events Activities
4. Allocating Resources for the Event
5. Costing and Budgeting Events
6. Monitoring and Control of the Event
7. Closing and Evaluation of Events

Mandatory literature

Meredith, Jack R. and Mantel, Samuel J.;; PROJECT MANAGEMENT: A MANAGERIAL APPROACH, John Wiley &Sons, Inc., 2011
Getz, Donald; WINE AND FOOD EVENTS: EXPERIENCES AND IMPACTS in Wine Tourism Destination Management and Marketing: Theory and Cases, Palgrave MacMillan, 2019

Teaching methods and learning activities

The course is conducted in the classroom with the presentation of the main theoretical concepts and discussion and debate on these concepts applied to real-life examples and case studies. The course also includes the use of project management and simulation software (Microsoft Excel and Microsoft Project). Participation in class is the basis of this methodology because the work is carried out on the computer as the theoretical exposition is made. It is therefore a necessary condition for an effective learning experience.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

designation	Weight (%)
Exame	33,00
Trabalho prático ou de projeto	67,00
Total:	100,00

Amount of time allocated to each course unit

designation	Time (hours)
Elaboração de projeto	22,00
Estudo autónomo	25,00
Frequência das aulas	24,00
Trabalho escrito	10,00
Total:	81,00

Eligibility for exams

Assessment includes group work and a final test. This course does not allow students to complete it by final exam only.

Calculation formula of final grade

The assessment is therefore distributed without a final exam with the following assessment components:
(1) Several group assignments with equal weights, to be carried out during the course (the average of the four assignments has a weighting of 2/3 in the final classification);
(2) A test, to be held on 17 January, with a weighting of 1/3 in the final classification.

Grades are from 0 to 20. A minimum of 10 points is required for approval and a minimum mark in each assessment component of 6 points.

Special assessment (TE, DA, ...)

According to the RAC.

Classification improvement

According to the RAC.