Code: | AGR202 | Acronym: | AGR202 |
Keywords | |
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Classification | Keyword |
OFICIAL | Agrarian Sciences |
Active? | Yes |
Responsible unit: | Department of Geosciences, Environment and Spatial Plannings |
Course/CS Responsible: | Bachelor in Biology |
Acronym | No. of Students | Study Plan | Curricular Years | Credits UCN | Credits ECTS | Contact hours | Total Time |
---|---|---|---|---|---|---|---|
L:AST | 0 | Plano de Estudos a partir de 2008 | 3 | - | 5 | 49 | 135 |
L:B | 1 | Plano de estudos a partir de 2008 | 3 | - | 5 | 49 | 135 |
L:F | 0 | Plano de estudos a partir de 2008 | 3 | - | 5 | 49 | 135 |
L:G | 0 | P.E - estudantes com 1ª matricula anterior a 09/10 | 3 | - | 5 | 49 | 135 |
P.E - estudantes com 1ª matricula em 09/10 | 3 | - | 5 | 49 | 135 | ||
L:M | 0 | Plano de estudos a partir de 2009 | 3 | - | 5 | 49 | 135 |
L:Q | 0 | Plano de estudos Oficial | 3 | - | 5 | 49 | 135 |
The goals outlined for the Agro-Food Marketing discipline are: i) obtaining a clear picture of the potential and limitations of Marketing, while philosophy and set of management skills with ability to boost sales of a given product, particularly with regard to its specificity Agro-food. ii) acquisition of theoretical knowledge as well as the flexibility and ability of generalization of their use, in order to lead to an effective preparation to understand, develop and utilize emerging models of consumer behavior that, although possibly different, if they can relate with taught. iii) acquisition of the ability to assess for agri-food product, which the market segmentation and positioning are more suitable for this same product. iv) acquisition of solid knowledge about each of the different marketing policies that make up the marketing-mix.
Ability to establish a clear link between the different marketing policies, selecting a marketing-mix adjusted to the different agro-food products, from fresh to processed foods. Ability to carry out a marketing plan in the context of agro-food. Acquisition of a clear notion of service aspect that the Agro-Food Marketing represents to the agricultural engineer/food, and its applicability in various areas.
Cap. 1 INTRODUCTION 1.1 ● MARKETING ● marketing concept and its evolution 1.2 ● functions of marketing at 1.3 ● marketing Functions in the economy Section. 2 ● INTRODUCTION to MARKETING FOOD AGRO agro-food Marketing: ● 2.1 scope and specifics of the agro food products 2.2 ● characterization of the agro-food chain 2.3 ● agro food sector's Importance in the economy of the European Union and Portugal. 3 ● CONSUMER BEHAVIOUR with REGARD to AGRO-FOOD GOODS 3.1 3.2 Introduction ● ● family spending and food consumption in developed economies: trends and structural changes 3.3 ● the consumer and nutritional issues 3.4 ● consumer behaviour with regard to agro-food products 3.5 ● new paradigms in buying behavior/food consumption: the food safety and quality issues. 4 ● segmentation and POSITIONING 4.1 4.2 Introduction ● ● 4.3 ● Segmentation Positioning Cap. Cap. 5 ● MARKETING POLICIES: the MARKETING-MIX 5.1 Introduction 5.2 5.3 product policy ● ● distribution Policy 5.4 5.5 communication policy ● ● price Cap Policy. 6 ● MARKETING PLAN in the AGRO FOOD CONTEXT 6.1 Introduction 6.2 ● ● Relevance and benefits of planning 6.3 6.4 planning levels ● ● links between the strategic plan and marketing plan 6.5 ● Structure and contents of a marketing plan.
Presentation of theoretical principles and realization of works of theoretical-practical nature
designation | Weight (%) |
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Exame | 50,00 |
Participação presencial | 20,00 |
Trabalho escrito | 30,00 |
Total: | 100,00 |
20% Attendance, participation in lectures and practical work 30% group-2/3 students (Marketing Plan-Marketing-mix) report oral presentation (10 min) poster presentation to be held on day of classes.
50% examination mandatory minimum Note – 8.0 val