Management and Entrepreneurship

Code:

GEST400

Acronym:

GEST40

Keywords
Classification	Keyword
OFICIAL	Management

Instance: 2013/2014 - 1S

Active?	Yes
Responsible unit:	Department of Geosciences, Environment and Spatial Plannings
Course/CS Responsible:	Master's Degree in Network and Information Systems Engineering

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MI:ERS	37	Plano de Estudos a partir de 2007	5	-	7,5	-

Teaching language

Portuguese

Objectives

The purpose of this course is to provide students with:
• A global vision on organization’s management and an comprehensive knowledge on the major strategically issues that enterprises have to deal with;
• An understanding of financial and economical analysis needed to evaluate financial and accounting reporting information;
• The basic skills on entrepreneurship matters that may allow students to built their own business or financial project.

Learning outcomes and competences

The first four chapters focus on the understanding of firms as open systems, providing an overview of management and operations. Strategic planning is used as a tool to better explain how the internal system works and how it interacts within the business environment. The fifth chapter is related to the first four. However, given its importance, it is subject to an autonomous chapter in the curricula. Students are required to develop competencies in economic and financial analysis of companies in order to be able to proficiently analyse the accounting procedures and the respective reporting documents.

The last chapter is a synthesis of the previous ones, aiming to increase the awareness of students on how the content of each previous chapter integrate and can be applied into designing an entrepreneurship project and building a business plan.

Working method

Presencial

Program

1. Introduction to Management
1.1. Management: principles, functions and levels
1.2. The manager: major tasks and important skills

2. The company and the external environment
2.1. The company has an open system
2.2. Structural analysis of the Industry/Sector (Porter’s five strengths model)
2.3. Sector and company life cycle

3. Company’s internal analysis
3.1. Resources and costs
3.2. Main competencies of Firms
3.3. SWOT analysis

4. Main strategies and models
4.1. Mission, objectives and strategy
4.2. The nature of product-market strategy: the “Ansoff” model
4.3. Competitive advantage: The Porter Model
4.4. Value management: chain of value and vertical integration
4.5. Diversifying: “BCG”, “ADL” and “GE/McKinsey” models
4.6. Internationalization

5. Economic and Financial Analysis
5.1. The account as an information system to support management decisions
5.2. Main accounting elements: (i) Demonstration of Results; (ii) Balance Sheet; (iii) Demonstration of cash flows
5.3. Main indicators and performance analysis: financial return, efficiency, financing and liquidity.
5.4. Case Study

6. Entrepreneurs and entrepreneurship
6.1. Introduction
6.2. Entrepreneurship and economic development the role of public policies
6.3. From the entrepreneurship of “need” to the entrepreneurship of “opportunity”: The technological based entrepreneurship.
6.4. From the idea to an entrepreneurial project: building an business plan
• Introduction: idea, entrepreneur and environment
• Planning process: marketing, operation, human resources and investment
• Business Plan: financial return and project viability
• The legal structure of the Firm: juridical form, the company’s constitution and identification process
• Scheduling the project implementation

Mandatory literature

BREADLEY, R.; MYERS, S.; Princípios de Finanças Empresariais, McGraw – Hill, 1998
BODIE, Z.; KANE, A.; MARCUS, A.; Essentials of Investments, McGraw – Hill, 2007
SOUSA, A.; Introdução à gestão. Uma abordagem sistémica, Editorial Verbo, 2004
CARVALHO, C. N.; MAGALHÃES; Análise económico-financeira de empresas, Universidade Católica Editora, 2005
BRANDÃO, E.; Finanças, Porto Editora, 2002
FERRÃO, P. et al ; Inovação e Empreendedorismo, Observatório do QCA III, 2006
FERREIRA, R.; Contabilidade para Não Contabilistas, Edições Almedina, 2007
FREIRE, Adriano; Estratégia – Sucesso em Portugal, Editorial Verbo, 2004
FREIRE, Adriano; Inovação - Novos Produtos, Serviços e Negócios para Portugal, Editorial Verbo, 2000
FREIRE, Adriano; Internacionalização – Desafios para Portugal, Editorial Verbo, 1999
NET – NOVAS EMPRESAS E TECNOLOGIAS; Guia de apoio ao desenvolvimento do plano de negócios, NET – Novas Empresas e Tecnologias., 2006
PINTO, C.A.M et al; Fundamentos de Gestão, Editorial Presença, 2006
TEIXEIRA, Sebastião.; Gestão das Organizações, McGraw – Hill, 2005

Teaching methods and learning activities

Teaching methods combine theoretical exposition with practical exercises and the discussion of case studies. This model presumes an active involvement of students in classes as well as an intense interaction between them and the teacher. Management is a social science that has a dimension more empirical than analytical. In practice, throughout the course, it is intended for students to acquire the skills to work in a team in order to develop a business initiative translated into a business plan. This business plan, following a specific set of rules, must be submitted individually and collectively, being an important part of the evaluation.

 

This part of the evaluation involves mostly the result of a collective work rather than an individual one. Therefore, it should be complemented with another part that focuses on individual progress. The final exam aims to fulfil this purpose, thus allowing for a thorough and rigorous assessment both in terms of critical learning processes in organizations, individual and team work, in a balanced synthesis of these two evaluation components.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

designation	Weight (%)
Defesa pública de dissertação, de relatório de projeto ou estágio, ou de tese	50,00
Exame	50,00
Participação presencial	0,00
Total:	100,00

Calculation formula of final grade

The final classification (FC) of this course results from the weight sum of score obtained in the Final Exam (FES) and the practical assignment classification (PAC), obtained through the following expression: FC=0,5×FES+0,5×PAC. Each classification of each individual assessment component (FES e PAC) can not be less than 10 values.