Management
Keywords |
Classification |
Keyword |
OFICIAL |
Complementary Sciences |
Instance: 2010/2011 - 2S
Cycles of Study/Courses
Teaching language
Portuguese
Objectives
The purpose of this course is to provide students with:
• A global vision on organization’s management and an comprehensive knowledge on the major strategically issues that enterprises have to deal with;
• An understanding of financial and economical analysis needed to evaluate financial and accounting reporting information;
• The basic skills on entrepreneurship matters that may allow students to built their own business or financial project.
Program
1. Introduction to Management
1.1. Management: principles, functions and levels
1.2. The manager: major tasks and important skills
2. The company and the external environment
2.1. The company has an open system
2.2. Structural analysis of the Industry/Sector (Porter’s five strengths model)
2.3. Sector and company life cycle
3. Company’s internal analysis
3.1. Resources and costs
3.2. Main competencies of Firms
3.3. SWOT analysis
4. Main strategies and models
4.1. Mission, objectives and strategy
4.2. The nature of product-market strategy: the “Ansoff” model
4.3. Competitive advantage: The Porter Model
4.4. Value management: chain of value and vertical integration
4.5. Diversifying: “BCG”, “ADL” and “GE/McKinsey” models
4.6. Internationalization
5. Economic and Financial Analysis
5.1. The account as an information system to support management decisions
5.2. Main accounting elements: (i) Demonstration of Results; (ii) Balance Sheet; (iii) Demonstration of cash flows
5.3. Main indicators and performance analysis: financial return, efficiency, financing and liquidity.
5.4. Case Study
6. Entrepreneurs and entrepreneurship
6.1. Introduction
6.2. Entrepreneurship and economic development the role of public policies
6.3. From the entrepreneurship of “need” to the entrepreneurship of “opportunity”: The technological based entrepreneurship.
6.4. From the idea to an entrepreneurial project: building an business plan
• Introduction: idea, entrepreneur and environment
• Planning process: marketing, operation, human resources and investment
• Business Plan: financial return and project viability
• The legal structure of the Firm: juridical form, the company’s constitution and identification process
• Scheduling the project implementation
Mandatory literature
BODIE, Z.; KANE, A.; MARCUS, A. ; Essentials of Investments, McGraw – Hill, 2007
BRANDÃO, E. ; Finanças, Porto Editora, 2002
BREADLEY, R.; MYERS, S.; Princípios de Finanças Empresariais, McGraw – Hill, 1998
CARVALHO, C. N.; MAGALHÃES; Análise económico-financeira de empresas, Universidade Católica Editora, (2005)
FERRÃO, P. et al; Inovação e Empreendedorismo, Observatório do QCA III., 2006
FERREIRA, R.; Contabilidade para Não Contabilistas, Edições Almedina, 2007
FREIRE, Adriano; Internacionalização – Desafios para Portugal, Editorial Verbo, 1999
FREIRE, Adriano; Inovação - Novos Produtos, Serviços e Negócios para Portugal, Editorial Verbo, 2000
FREIRE, Adriano; Estratégia – Sucesso em Portugal, Editorial Verbo, 2004
NET – NOVAS EMPRESAS E TECNOLOGIAS; Guia de apoio ao desenvolvimento do plano de negócios, NET – Novas Empresas e Tecnologias, 2006
PINTO, C.A.M et al; Fundamentos de Gestão, Editorial Presença, 2006
SOUSA, A.; Introdução à gestão. Uma abordagem sistémica, Editorial Verbo, 2004
TEIXEIRA, Sebastião; Gestão das Organizações, McGraw – Hill, 2005
Evaluation Type
Distributed evaluation with final exam
Assessment Components
Description |
Type |
Time (hours) |
Weight (%) |
End date |
Attendance (estimated) |
Participação presencial |
85,00 |
|
|
|
Total: |
- |
0,00 |
|
Calculation formula of final grade
The final classification (FC) of this course results from the weight sum of score obtained in the Final Exam (FES) and the practical assignment classification (PAC), obtained through the following expression: FC=0,5×FES+0,5×PAC. Each classification of each individual assessment component (FES e PAC) can not be less than 10 values.