Code: | VIT4026 | Acronym: | VIT4026 | Level: | 400 |
Keywords | |
---|---|
Classification | Keyword |
OFICIAL | Marketing |
Active? | Yes |
Responsible unit: | Department of Geosciences, Environment and Spatial Plannings |
Course/CS Responsible: | Master in Wine, Tourism and Innovation |
Acronym | No. of Students | Study Plan | Curricular Years | Credits UCN | Credits ECTS | Contact hours | Total Time |
---|---|---|---|---|---|---|---|
WINTOUR | 25 | Plano Oficial do ano letivo 2020. | 2 | - | 6 | 49 | 162 |
ENG |
To achieve knowledge and capacities to understand and analyze integrated marketing communication from a consumer and a corporate perspective. Understand the key marketing communication challenges, theory and tools. Obtain skills on the development and implementation of a strategic integrated Marketing Communication Plan Understand the importance of IMC to leverage equity in the context of the wine tourism |
ENG |
Each topic corresponds sequentially to at least one session. The sequence of the syllabus part of a general perspective for the specific Methodology (GAS) so students acquire knowledge in a framed way. In each of the topics covered are presented actual cases and current Portuguese and global context such as wine brand communications and new challenges. In each session letiva students have the opportunity to acquire knowledge and develop skills by solving real challenges faced by all media professionals (Example: to present a briefing to the students and ask them to draw up a creative strategy for the wine product brand). |
Wine Tourism integrated marketing communication:
New Marketing Tools
The course will run through theoretical lessons, practical examples and design thinking methods which aims to combine both theoretical and practical insights with the participation and creativity from the students:
Exhibitions.
Presentation and discussion of concepts, methodologies and techniques with audiovisual media.designation | Weight (%) |
---|---|
Apresentação/discussão de um trabalho científico | 40,00 |
Trabalho escrito | 60,00 |
Total: | 100,00 |
designation | Time (hours) |
---|---|
Apresentação/discussão de um trabalho científico | 30,00 |
Elaboração de projeto | 40,00 |
Estudo autónomo | 30,00 |
Frequência das aulas | 30,00 |
Trabalho escrito | 32,00 |
Total: | 162,00 |