Cultura Visual II

Código:

CV401

Sigla:

CVII

Áreas Científicas
Classificação	Área Científica
OFICIAL	Design Comunicacao

Ocorrência: 2012/2013 - 1S

Ativa?	Sim
Unidade Responsável:	Design
Curso/CE Responsável:	Licenciatura em Design de Comunicação

Ciclos de Estudo/Cursos

Sigla	Nº de Estudantes	Plano de Estudos	Anos Curriculares	Créditos UCN	Créditos ECTS	Horas de Contacto	Horas Totais
AP	4	Plano de estudos oficial 2011	4	-	3	34	81
DC	18	Licenciatura em Design de Comunicação	4	-	3	34	81

Língua de trabalho

Português

Objetivos

Recognize and learn the dimension of the image and visual narratives in the visual realm(image / language) in a context of culture, society and design;
It is planned to enhance the intellectual production in the perceptual processes. Looking through these the structure and operation of a visual field;
Application of the image as an original way to work with different types of memory. Use the picture as a tool, such as research
a plan of cultural mediation and aesthetics;
The visual culture as a device to understand the relationship between the individual / contemporary life and society;
The visual culture beyond the discipline of study such as ecology of the look. Taking it as an element capable of participating in sociao-economic models, in which the public and producers enjoy visual representations and visual objects created.

Thus it is intended that the student:
1. Get the experimentation with the concept of visual culture as a space integrator, and study different models of scientific, artistic, aesthetic and social;
2. Learn to read and catalog the images in different visual categories and identify consequential relationships between different areas of visual objects;
3. Develop a critical capacity to distinguish the structural concepts of visual culture and tailor them to specific situations of other representations and / or visual objects created;
4. Recognized itself as a producer and / or visual public within a model of visual culture that balances their relationship as an individual / collective social
5. Identify and remove repertoires in the current visual society aimed at favoring certain visions;
6. Be able to question the meaning of certain models of representation and the processes of alienation stemming a practice of citizenship;
7. Have ability to create visual narratives and languages​​, as an alternative response to existing models of representation;

Programa

1. Introduction to Visual Culture II.

2. The Global Flow of Visual Culture
Television: from local to global.

3. The Critics of cultural imperialism
Third World markets

Movements alternative: hybrid images and diasporas

5. The Internet: The global village or a multinational corporate market?
The World Wide Web site as a private and public

6. The Internet challenge to privacy, censorship and free speech.
The place of the visual in the new millennium

7. The Mass Media and the Public Sphere
Critics of the media

8. The mass media and the democratic potential

9. Television and the issue of sponsorship

10. The Media and the public sphere

Bibliografia Obrigatória

BENJAMIM, W. ; Imagens de pensamento, Lisboa: Assírio & Alvim, 2004
MIRZOEFF, N. ; Una introducción a la cultura visual. , Barcelona: Paidós, 2003
DEBORD, Guy; A Sociedade do Espetáculo. Comentários sobre a sociedade do espetáculo, Rio de Janeiro: Contraponto, 1998
ARNHEIM, R. ; R. pensamiento visual, Barcelona: Paidós, 2003
DELEUZE, G; A imagem-movimento, Lisboa: Assírio & Alvim, 2004
JOLY, M. ; Introdução à análise da imagem, Lisboa: Edições 70, 1999
GIL, J. , CRUZ, Maria Teresa Cruz; Imagem e vida (Revista Comunicação e Linguagens), Lisboa: Relógio D? Água, 2003
susan sontag; on photography, Penguin, Penguin. ISBN: 0140053972
Richard Howells e Joaquim Negreiros; Visual Culture, Polity Press, 2011. ISBN: 0745650716
Jessica Evans and Stuart HAll; Visual Culture: The Reader , Sage Publications, 1999. ISBN: 0761962484

Bibliografia Complementar

Charlotte Cotton; The Photograph as Contemporary Art , Thames & Hudson, 2009. ISBN: 0500204012

Métodos de ensino e atividades de aprendizagem

Theoretical-practical clases, participatory discussion with exhibition of visual images from still and moving images repertoires.

Tipo de avaliação

Avaliação distribuída sem exame final

Componentes de Avaliação

Descrição	Tipo	Tempo (Horas)	Peso (%)	Data Conclusão
Participação presencial (estimativa)	Participação presencial	38,00
	Total:	-	0,00

Obtenção de frequência

Active participation and attendance at classes. Topics proposed by teacher students will develop experimental exercises arising from these proposals, which will be compiled in a file that also constitutes the subject matter of evaluation.