Typography

Code:

T500

Acronym:

T

Instance: 2010/2011 - 2S

Active?	Yes
Responsible unit:	Design Department
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	98	Licenciatura em Design de Comunicação	1	-	4,5	60	121,5

Teaching language

Portuguese

Objectives

Typographic Design versus Typographic Narrative.
Graphic linguistic expression comes into being through the use of alphabets which give it a shape and a determining perception skill. The shape, as it is an adjunct perceptive reality, establishes a sequence of narrative levels over the purely semantic ones. Thus, in Design, the control of formal connotation defines precisely those different narratives susceptible of being demonstrated.

Program

Type and Counter: universal perceptive and formal binomial of the alphabets;
'Cursus' and 'Ductus': singular perceptive and formal binomial of the alphabets;
Graphic Family: diction capacity of different alphabets;
Stylistic Family: narrative capacity of alphabets.

Mandatory literature

Baines Phil; Type & Typography. ISBN: 1-85669-437-2
Collier David; Collier.s rules for desktop design and typography. ISBN: 0-201-54416-4
McLean Ruari; The Thames and Hudson manual of typography. ISBN: 0-500-68022-1
Pedersen B. Martin 340; Graphis typography 1
Tschichold Jan; The^new typography. ISBN: 0-520-07146-8

Teaching methods and learning activities

The teacher as advisor, moderator and motivator will stimulate and provide: sessions of historical or theoretical reflection about themes, authors, pieces, artifacts and craft or mechanical systems;
sessions of investigation, development and creation of experimental projects, real and/or pilot;
collective sessions of exposition, presentation, analysis, discussion and criticism of the projects;
open sessions: presentation of monographic pieces, projection of films and lecture with guest experts.

Software

Fontlab
Adobe (Acrobat; Illustrator; InDesign; Photoshop); Microsoft Word; QuarkXPress.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	63,00
	Total:	-	0,00