— In depth research methodologies to equip students in critical thinking about visual nature of projects to be undertaken during the semester;
— Research and validation of the image as contemporary unit literaci;
— Develop scientific interests that intersect with research projects able to provide us with a view of the world from a single regional or global standard, location, bringing a transmissible heritage of individual and collective memory;
- Understanding of grammars related to the image in the contemporary context, both cultural as well as technological.

— Suitability for the organization of visual information that intend to generate an expanded field of knowledge centered in images able to form an intellectual product of wisdom.
— Information solutions in the field of public space transversal to the areas of culture and market.
— Be able to develop sustainable and functional projects from original concepts and visual communication programs that enhance their integration with society. Adapt and endure the process of visual design to an operational structure. Understand and define problems of communication through tangible goals and overcome their limitations. Synthesize and determine alternatives for solving a specific needs.

Research Project

The demonstration of consistency of the syllabus will be tested during the year by analyzing the research project as initially conceived. Thus, we intend to discuss the progress of research through a schedule assigned to each phase of the work.

In this particular case, the teaching methodology, largely leaving to students the responsibility of conducting their work the way they deem most appropriate, according to their opinion, pace and even instincts, is consistent with the objectives of the course: the students should show they can apply the knowledge, skills and attitudes acquired during the course.
Admittedly, the supervisors will be attentive to keep the students focused on essentials, and avoid getting lost on minor points, and to ensure that the work plan is followed. For this, the supervisors perform the monitoring of research, both in individual and group format, and encourage regular work presentations where the participation of all students is encouraged.