History of Design

Code:

HD102

Acronym:

HD

Keywords
Classification	Keyword
CNAEF	Arts

Instance: 2022/2023 - 2S

Active?	Yes
Responsible unit:	Ciências da Arte e do Design
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	75	Plano Oficial do ano letivo 2017	2	-	3	30	81
		Plano de estudos de LDC_publicaçao em DR de 24/05/2022	2	-	3	30	81

Teaching language

Portuguese

Objectives

Objectives: Students will achieve an operating and critical knowledge of the history of graphic design.

Learning outcomes and competences

Outcomes: It is expected that the student fluently knows the trends and the history of design, as well as their methodologies, being able to apply this knowledge in a dynamic way as a designer, as a researcher and as an editor or commissioner.

Competences: to write and to critically argue about the history of graphic design.

Working method

Presencial

Pre-requirements (prior knowledge) and co-requirements (common knowledge)

n/a

Program

1. From Prehistory to Medieval Literacy (35,000 BCE – 1450 CE)

2. Renaissance Print: Standardization and Modularization (1450 – 1660)

3. Modern Typography and the Creation of the Public Sphere (1660 – 1800)

4. The Beginning of design: The Graphic Effects of Industrial Production (1800 – 1850)

5. Mass Mediation (1850 –1900s)

6. Formations of the Modern Movement (1880s–1910s)

Innovation and Persuasion 1910–1930

8. The Culture of Consumption 1920s–1930s

9. Public Interest Campaigns and Information Design 1930s–1950s

10. Corporate Identities and International Style 1950s–1970s 

11. Pop and Protest 1960s–1970s

12. Postmodernism in Design 1970s–1980s and Beyond

Mandatory literature

Drucker, Johanna McVarish, Emily; Graphic Design History : A Critical Guide, Prentice Hall, 2008. ISBN: 9780132410755
Eskilson, Stephen; Graphic Design : A New History, Yale University Press, 2012. ISBN: 9780300172607
Flusser Vilém; The^shape of things. ISBN: 1-86189-055-9
Loos Adolf; Ornamento e crime. ISBN: 972-795-101-5 oferta
Pevsner Nikolaus; Pioneiros do desenho moderno
Marx Karl; O^Capital
Bierut Michael 340; Looking closer 3. ISBN: 1-58115-022-9
Armstrong, Helen; Graphic Design Theory : Readings from the Field, Princeton Architectural Press, 2009. ISBN: 9781568987729
Benjamin Walter; Sobre arte, técnica, linguagem e política. ISBN: 972-708-1770
Tschichold Jan; The^new typography. ISBN: 0-520-07146-8
Alexandra Midal; Alexandra Midal Design by Accident For a New History of Design, Sternberg Press, 2019. ISBN: ISBN 978-3-95679-143-7

Teaching methods and learning activities

Lectures and discussion on each topic.

keywords

Humanities > Arts > Visual arts > Graphic arts
Humanities > History > Art History

Evaluation Type

Evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	100,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Estudo autónomo	49,00
Frequência das aulas	30,00
Trabalho escrito	2,00
Total:	81,00

Eligibility for exams

Positive weighted average of the works and the final exam.

Calculation formula of final grade

Positive weighted average of the works (60%) and the final exam (40%).

Examinations or Special Assignments

n/a

Internship work/project

n/a

Special assessment (TE, DA, ...)

n/a

Classification improvement

Exam.

Observations

Due to the high number of students and to the teaching class (portuguese) mobility students will not be accepted. Due to the theoretical nature of the unit, as well as the fact that 60% of the evaluation is dependent on group work to be tutored during class, there will be no tutoring via mail.