Design Management
Keywords |
Classification |
Keyword |
CNAEF |
Design |
Instance: 2019/2020 - 2S ![Requerida a integração com o Moodle Ícone do Moodle](/fbaup/pt/imagens/MoodleIcon)
Cycles of Study/Courses
Teaching language
Suitable for English-speaking students
Objectives
In partnership with UPTEC, this Curricular Unit has the general objectives of equipping students with basic skills for project management integrated into large and multidisciplinary teams considering financial analysis.
Other objectives of the course are to raise students' awareness about creating their own projects, presenting tools to support the design of business models and strategies (from the introduction of Business Model Canvas to intellectual property), culminating in techniques and business communication tools and presentation in public.
Learning outcomes and competences
- Identify and analyze different business models;
- Understand mechanisms related to intellectual property, including open licensing options (such as Creative Commons);
- To know tools of support to the design planning, management of teams and financial analysis;
- Understand and implement effective communication and dissemination mechanisms with clients and partners.
Working method
Presencial
Program
In partnership with UPTEC, this Curricular Unit is systematized into three main blocks whose themes complement each other and the acquisition of skills is evaluated formatively:
Slot 1
- Kick-off
Presentation of real problems of UPTEC companies; constitution of the teams and selection of the problem / solution to be worked by each one;
- Business model
Presentation of the Business Model Canvas as a tool to support the design of the business model;
- Mentoring
Laboratory session / preparation for the first presentation.
Topics to develop: Who are we ?; What problem are we trying to solve ?; Who is (are) our target audience (s)? Who are our competitors ?; What do we know about it ?; What is our value proposition ?; What is our business model?
- Presentation
According to the parameters listed in the mentoring.
Slot 2
- Intellectual property
Introductory session on intellectual property as a strategic business tool, with special attention to copyright and alternative open licenses;
- Project Management: Planning; Team; Business
Brief introduction to project management, addressing issues of planning, team management and budget control;
- Mentoring
Laboratory session / preparation for the second presentation.
Topics to develop: Who are we / team? What problem (s) are we trying to solve / market ?; What is the value proposition ?; What is the Intellectual Property strategy ?; What is the business model ?; What has been accomplished so far ?; What's the plan for the next six months?
- Presentation
According to the parameters listed in the mentoring.
Slot 3
- Communication and Pitch
Presentation and discussion of some techniques and tools of business communication as well as formats and skills of presentation in public;
- Mentoring
Laboratory session / preparation for the third presentation.
Topics to be developed: Opening; History / Team; Problem / Market; Solution; Mission; View; Business model; What was accomplished ?; Road Map; Next steps;
- Presentation
According to the parameters listed in the mentoring.
Mandatory literature
Osterwalder, A.; Pigneur, Y.; Business Model Generation: Inovação em Modelos de Negócios, Alta Books, 2013
Maurya, A.; Running Lean: Iterate from Plan A to a Plan That Works, O'Reilly, 2012
Blank, S.; The Four Steps to the Epiphany, K&S Ranch, 2013
Complementary Bibliography
Kim, Chan W.; Mauborgne, R.; Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business Review Press, 2015
Best, K.; Design Management: Managing Design Strategy, Process and Implementation, AVA Publishing, 2006
Teaching methods and learning activities
The classes will have an expository and laboratory component, in an essentially operational approach, analyzing the exposed scientific and technical contents and consolidating sensibilities and competences by means of the exercises in class and respective presentations prepared in laboratory sessions with mentoring.
keywords
Social sciences > Economics > Management studies > Resources management
Technological sciences > Architecture > Design
Evaluation Type
Distributed evaluation without final exam
Assessment Components
Designation |
Weight (%) |
Participação presencial |
50,00 |
Trabalho laboratorial |
25,00 |
Trabalho prático ou de projeto |
25,00 |
Total: |
100,00 |
Amount of time allocated to each course unit
Designation |
Time (hours) |
Elaboração de projeto |
36,00 |
Frequência das aulas |
30,00 |
Estudo autónomo |
15,00 |
Total: |
81,00 |
Eligibility for exams
- Trabalho laboratorial e expositivo: 100%
- Avaliação distribuída em três momentos expositivos;
- Attendance is mandatory in at least 75% of classes.
Calculation formula of final grade
Evaluation distributed in three expository moments:
- 1st Presentation: 25%
- 2nd Presentation: 25%
- 3rd Presentation: 50%
The evaluation, in its three moments, also considers the qualitative assessment of UPTEC representatives, regarding the specific parameters of the evaluation.
Obs.: Attendance is mandatory in at least 75% of classes.
Special assessment (TE, DA, ...)
Considering the distributed evaluation methodology without final exam, in a context of partnership with UPTEC, this curricular unit is not subject to evaluation in a single moment. Consequently, the student who enjoys a special regime of attendance must, without exception, combine with the teacher the most appropriate approach for monitoring the work and validating the competences acquired. The nonconformity with this condition, results in the impossibility of certifying knowledge, culminating in the student's disapproval.
Classification improvement
Considering the distributed evaluation methodology without final exam, in a context of partnership with UPTEC, this curricular unit is not liable to be evaluated in a single moment, conditioning the improvement of the classification for a new school year.