Visual Culture I

Code:

CV302

Acronym:

CVI

Keywords
Classification	Keyword
CNAEF	Design

Instance: 2018/2019 - 2S

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	54	Plano Oficial do ano letivo 2017	3	-	3	30	81

Teaching language

Suitable for English-speaking students

Objectives

— Acquire critical knowledge from the analysis of a society strongly structured in the sharing of visual information;

— Reflect on the importance of the contemporary visual universe, articulating this principle with creative processes developed in Units of the Communication Design course;

— Understand perspectives of Visual Culture that enhance complementarity relations with other scientific areas;

— Analyze perception systems associated with the practice of Contemporary Communication Design;

— Question the importance of Visual Culture as a permanent field of renewal and conceptualization;

— Encourage the inclusion of critical and theoretical methodologies in communication design projects;

— Promote the affirmation of an individual and creative discourse;

— Contribute to the improvement of visual knowledge from a set of structured seminars in different scientific areas.

Learning outcomes and competences

— Empowering students with visual knowledge;

— Expand the visual culture from historical and contemporary contexts;

— To foment the thought and the argumentation in the construction and defense of projects of Communication Design;

— Enable students of critical awareness in the construction of projects related to the practice of contemporary design;

— To value the capacity of articulation of thought in a public presentation constructed from the knowledge taught;

Working method

Presencial

Program

The UC will work in a system of 10 seminars presented by professors and researchers from various scientific areas, keeping the focus of the Contemporary Design practices. The following topics will be addressed:

01. Typographic Culture;
02. Perspectives on the Book;
03. Illustrated books;
04. Contemporary Illustration;
05. Photography & Literature;
06. Cinematographic Motion Graphics;
07. Pop Culture: Music and Image;
08. Technology, Design and Communication;
09. Digital Image;
10. Visual Culture.

Mandatory literature

Arnheim, R. ; Visual Thinking., Berkeley/Los Angeles: University of California Press. , 1969
Gervereau, Laurent ; Ver, Compreender, Analisar as Imagens, Lisboa; Editçoes 70, 2007. ISBN: ISBN 9789724412863
Rose Gillian; Visual methodologies: an introduction to the interpretation of visual materials, Sage, 2008
Mirzoeff Nicholas 340; The visual culture reader. ISBN: 0-415-14133-8
Lupton Ellen; Design writing research. ISBN: 0-7148-3851-9
Berger John 1926-2017 070; Modos de ver. ISBN: 84-252-2003-3
Foster Hal; Design and Crime. ISBN: 1-85984-668-8

Complementary Bibliography

BAZIN, André et al.; A política dos autores, Assírio & Alvim, 1976
DEBRAY, Régis; Vie et mort de l?image. Une histoire du regard en Occident, Paris, Gallimard, 1992
ECO, Umberto; Os limites da interpretação, Difel, 1992
RIESER, Martin; The New Screen Media: Cinema/Art/Narrative, BFI Publishing, 2002
STEINER, Georges; As gramáticas da criação, Relógio D’Água, 2001
BARTHES, Roland; O óbvio e o obtuso, edições 70, 1982
BASILICO, Stefano; Cut: Film as Found Object in Contemporary Video, Milwaukee Art Museum, 2005
Rancière Jacques; O^espectador emancipado. ISBN: 978-989-8327-06-2
Crary Jonathan; Techniques of the observer. ISBN: 0-262-53107-0
Didi-Huberman Georges 1953-; O^que nós vemos, o que nos olha. ISBN: 978-989-8217-12-7
Sturken Marita; Practices of looking: an introduction to visual culture, Oxford University Press, 2004
CARDULLO, Bert; Soundings on Cinema: Speaking to Film and Film Artists, State University of New York Press, 2008
MANOVICH, Lev; The Language of New Media, MIT Press, 2001
Coles Alex 340; Design and art. ISBN: 978-0-854-88153-6
Heller Steven; Becoming a graphic designer. ISBN: 0-471-29299-0

Teaching methods and learning activities

— Expositive classes that foment the participated discussion from the seminars scheduled;

— It is proposed that students conduct an in-depth research of one of the topics suggested by the speakers;

— Students should prepare a public presentation of their research.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Apresentação/discussão de um trabalho científico	40,00
Participação presencial	60,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Apresentação/discussão de um trabalho científico	44,00
Frequência das aulas	37,00
Total:	81,00

Eligibility for exams

It will be will be evaluated the knowledge acquired, demonstrated and applied in the research.

Calculation formula of final grade

The evaluation will be formulated as follows:

- Relevance of the study,
- Theoretical,
- Depth of research;
- Critical capacity;
- Quality of the presentation.