History and Theory of Communication

Code:

HTC201

Acronym:

HTC

Keywords
Classification	Keyword
OFICIAL	Art Sciences

Instance: 2015/2016 - 2S

Active?	Yes
Responsible unit:	Ciências da Arte e do Design
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
AP	22	Official Study Plan 2011	3	-	3	30	81
			4
DC	56	Licenciatura em Design de Comunicação	1	-	3	30	81

Teaching language

Portuguese

Objectives

Adress issues concerning the communication on 'technological regime', thinking in students of communication design and the conflitual relationship between art and communication, thinking in students of fine arts.

Learning outcomes and competences

Ability to recognize the nature and the characteristics of the communication situatios in wich they are involved in order to find ways and strategies to act on them.

Working method

Presencial

Program

1. Semiotics and semantics.

2. Myth and History: The experience and method.

3. Writing, information and the media.

4. The medium is the message and the implosion of the sign.

5. Spectator, spectacle and emancipation.

6. Communication and language as conflict in Art and Design.

Mandatory literature

Walter Benjamin; Sobre arte, técnica, linguagem e política, Relógio d'água
Kerckhove Derrick de; A^pele da cultura. ISBN: 972-708-341-2
McLuhan Marshall; Os^ meios de comunicação como extenções do homem. ISBN: 85-316-0258-0
Barthes Roland; Mitologias
Baudrillard Jean; Simulacros e simulação. ISBN: 972-708-141-X
Debord Guy; A sociedade do espectáculo. ISBN: 972-716-002-6
Mattelart Armand; História das teorias da comunicação. ISBN: 972-610-002-X

Complementary Bibliography

Flora Davis; A comunicação não-verbal, Summus (Brasil)
Vilém Flusser; Ensaio sobre a fotografia, Relógio d'água
Roland Barthes; O óbvio e o obtuso, Edições 70
Jacques Rancière; O espectador emancipado, Orfeu negro
David Abram; A magia do sensível, Fundação C. Gulbenkian

Teaching methods and learning activities

Mixed process of oral presentation, discussion and presentation of research results by the students.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	50,00
Participação presencial	20,00
Prova oral	30,00
Total:	100,00

Calculation formula of final grade

The calculation of the final grade is obtained by weighting the parameters: Activities and participation in class (20%); Presentation and discussion of work group (30%); Paper group (20%); individual text in the book (30%).