Typography
Instance: 2010/2011 - 2S
Cycles of Study/Courses
Teaching language
Portuguese
Objectives
Typographic Design versus Typographic Narrative.
Graphic linguistic expression comes into being through the use of alphabets which give it a shape and a determining perception skill. The shape, as it is an adjunct perceptive reality, establishes a sequence of narrative levels over the purely semantic ones. Thus, in Design, the control of formal connotation defines precisely those different narratives susceptible of being demonstrated.
Program
Type and Counter: universal perceptive and formal binomial of the alphabets;
'Cursus' and 'Ductus': singular perceptive and formal binomial of the alphabets;
Graphic Family: diction capacity of different alphabets;
Stylistic Family: narrative capacity of alphabets.
Mandatory literature
Baines Phil;
Type & Typography. ISBN: 1-85669-437-2
Collier David;
Collier.s rules for desktop design and typography. ISBN: 0-201-54416-4
McLean Ruari;
The Thames and Hudson manual of typography. ISBN: 0-500-68022-1
Pedersen B. Martin 340;
Graphis typography 1
Tschichold Jan;
The^new typography. ISBN: 0-520-07146-8
Teaching methods and learning activities
The teacher as advisor, moderator and motivator will stimulate and provide: sessions of historical or theoretical reflection about themes, authors, pieces, artifacts and craft or mechanical systems;
sessions of investigation, development and creation of experimental projects, real and/or pilot;
collective sessions of exposition, presentation, analysis, discussion and criticism of the projects;
open sessions: presentation of monographic pieces, projection of films and lecture with guest experts.
Software
Fontlab
Adobe (Acrobat; Illustrator; InDesign; Photoshop); Microsoft Word; QuarkXPress.
Evaluation Type
Distributed evaluation without final exam
Assessment Components
Description |
Type |
Time (hours) |
Weight (%) |
End date |
Attendance (estimated) |
Participação presencial |
63,00 |
|
|
|
Total: |
- |
0,00 |
|