The Role of Social Media in the Internationalization of B2B Companies

• Tipo: Capítulo ou Parte de Livro
• Data: 2025

Autores

Teixeira, C (Autor) Outra; Oliveira, ZM (Autor) Outra; Barbosa, B (Autor) FEP

Livro

Título: Marketing Strategies for the Internationalization of Businesses and Brands

Páginas: 217-243

ISBN: 9798337317878

ISBN Eletrónico: 9798337317892

Indexação

Scopus - 0 Citações

Outras Informações

ID Authenticus: P-019-XBM

DOI: 10.4018/979-8-3373-1787-8.ch007

Abstract (EN): The main aim of this chapter is to explore the role of social media in the internationalization of business-to-business (B2B) companies, addressing a remaining gap in the literature. It includes a qualitative study, where data from semi-structured interviews was subject to thematic content analysis. The study found that social media acts as a facilitator of internationalization in the B2B setting. While social media alone does not determine the success of internationalization efforts, it has become an essential tool for firms seeking to engage with global markets and maintain a competitive edge. The study provides relevant insights for managers, recommending that businesses should track social media performance to understand its impact on internationalization efforts and adjust strategies accordingly. © 2025 Elsevier B.V., All rights reserved.

Idioma: Inglês

Tipo (Avaliação Docente): Científica

Nº de páginas: 0