An overview of social network analysis

• Tipo: Outra Publicação em Revista Científica Internacional
• Data: 2012

Autores

Marcia Oliveira (Autor) Outra; João Gama (Autor) FEP

Revista

Título: Wiley Interdisciplinary Reviews: Data Mining and Knowledge Discovery

Vol. 2 Nº 2

Páginas: 99-115

ISSN: 1942-4787

Editora: Wiley-Blackwell

Indexação

ISI Web of Knowledge - 86 Citações

ISI Web of Science

Scopus - 118 Citações

Classificação Científica

FOS: Ciências da engenharia e tecnologias > Engenharia electrotécnica, electrónica e informática

CORDIS: Ciências Tecnológicas

Outras Informações

ID Authenticus: P-002-C8C

DOI: 10.1002/widm.1048

Abstract (EN): Data mining is being increasingly applied to social networks. Two relevant reasons are the growing availability of large volumes of relational data, boosted by the proliferation of social media web sites, and the intuition that an individual's connections can yield richer information than his/her isolate attributes. This synergistic combination can show to be germane to a variety of applications such as churn prediction, fraud detection and marketing campaigns. This paper attempts to provide a general and succinct overview of the essentials of social network analysis for those interested in taking a first look at this area and oriented to use data mining in social networks. C (C) 2012 Wiley Periodicals, Inc.

Idioma: Inglês

Tipo (Avaliação Docente): Científica

Nº de páginas: 17