Consumer Psychology

Code:

P611

Acronym:

PC

Keywords
Classification	Keyword
OFICIAL	Psychology

Instance: 2020/2021 - 2S

Active?	Yes
Responsible unit:	Psychology
Course/CS Responsible:	Integrated Master Psychology

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MIPSI	30	Official Curricular Structure	3	-	3	30	81

Teaching language

Suitable for English-speaking students

Objectives

- To know the history of consumer psychology

- Distinguish the main psychological approaches in the study of consumer behavior

- Recognize the stages and influences in the purchase decision process

- Characterize the differences and similarities between planned, impulsive and compulsive buying.

- To know the research methods in the study consumer behavior

- Reflect on ethical aspects related to research in the field of consumer psychology

Learning outcomes and competences

- To know the main historical landmarks of consumer psychology

- Reflect critically on the current consumer society

- Identify the stages of the purchasing decision process and differentiate the types of purchase

- Understand how the different psychological approaches study consumer behavior

- Characterize the types of research carried out in the field of consumer psychology

- Analyze and reflect critically on the role of the consumer in the consumer society

Working method

Presencial

Program

1. 
   
   History of consumer psychology
   
   

Mandatory literature

Haugtvedt Curtis P. 340; Handbook of consumer psychology. ISBN: 978-0-8058-5603-3
Jansson-Boyd C. V.; Consumer psychology. ISBN: 978-0-33-522928-4
Bagozzi Richard P.; The^social psychology of consumer behaviour. ISBN: 0-335-20722-7
Wãnke Michaela 340; Social psychology of consumer behavior. ISBN: 978-1-84169-498-6
Solomon Michael R.; Consumer behavior. ISBN: 978-93-325-5746-8

Complementary Bibliography

Bearden William O.; Handbook of marketing scales. ISBN: 978-1-4129-8018-0

Teaching methods and learning activities

-Autonomous reading by students

- Lectures (Expository Method)

- Classroom discussions encouraging the active participation of students;

- In class will be presented: scientific papers, case studies, advertising films, newspaper and magazine articles

- Practical exercises that are made by the students

- Evaluation bears on the acquired theoretical knowledge and on the reflection developed during the semester (100% written work)

Evaluation Type

Distributed evaluation without final exam

Assessment Components

designation	Weight (%)
Trabalho escrito	100,00
Total:	100,00

Amount of time allocated to each course unit

designation	Time (hours)
Estudo autónomo	19,00
Frequência das aulas	30,00
Trabalho escrito	32,00
Total:	81,00

Eligibility for exams

Attendance required in 75% of the classes

Calculation formula of final grade

Final Grade = Written work (100%)

Classifications are based on a 0 to 20 point scale.

The student will complete the course with a minimum classification of 10 points

Special assessment (TE, DA, ...)

The final grade may be improved only for the written work (100%). There is no possibility to improve the grade of the weekly works.

Classification improvement

 Written exam