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The ambivalence between social marketing segmentation and targeting and the avoidance of illness stigma: a research about the practice of HIV prevention in the European Union

Title
The ambivalence between social marketing segmentation and targeting and the avoidance of illness stigma: a research about the practice of HIV prevention in the European Union
Type
Article in International Conference Proceedings Book
Year
2012
Authors
Beatriz Casais
(Author)
Other
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João F. Proença
(Author)
FEP
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Conference proceedings International
1st European Social Marketing Conference, Euroean Social Marketing Association
Lisbon, Portugal, 27-28 November
Scientific classification
FOS: Social sciences
CORDIS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
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