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The Use of Positive and Negative Emotional Appeals in Health-Related Social Marketing: a historical research approach focused on HIV prevention trought short filmes in the European Union
The Use of Positive and Negative Emotional Appeals in Health-Related Social Marketing: a historical research approach focused on HIV prevention trought short filmes in the European Union
Type
Article in International Scientific Journal
Year
2011
Authors
Beatriz Casais
(Author)
Other
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