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The Use of Positive and Negative Emotional Appeals in Health-Related Social Marketing: a historical research approach focused on HIV prevention trought short filmes in the European Union

Title
The Use of Positive and Negative Emotional Appeals in Health-Related Social Marketing: a historical research approach focused on HIV prevention trought short filmes in the European Union
Type
Article in International Scientific Journal
Year
2011
Authors
Beatriz Casais
(Author)
Other
The person does not belong to the institution. The person does not belong to the institution. The person does not belong to the institution. Without AUTHENTICUS Without ORCID
João Proença
(Author)
FEP
View Personal Page You do not have permissions to view the institutional email. Search for Participant Publications View Authenticus page View ORCID page
Journal
No. 31(4)
Pages: 418-418
ISSN: 0276-1467
Publisher: SAGE
Scientific classification
FOS: Social sciences
CORDIS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
Notes: Abstracts from the 2011 Conference of the Macromarketing Society
Documents
We could not find any documents associated to the publication.
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