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The Use Positive and Negative Appeals in Social Marketing: a research proposal on history of European HIV prevention ads

Title
The Use Positive and Negative Appeals in Social Marketing: a research proposal on history of European HIV prevention ads
Type
Article in International Conference Proceedings Book
Year
2011
Authors
Beatriz Casais
(Author)
Other
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João F. Proença
(Author)
FEP
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Conference proceedings International
10th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM)
Porto, Portugal, 15-18 Junho
Scientific classification
FOS: Social sciences
CORDIS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
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