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The use Positive and Negative Emotional Appeals in Health-Related Social Marketing: A historical research approach focused on HIV prevention throught short filmes in the European Union

Title
The use Positive and Negative Emotional Appeals in Health-Related Social Marketing: A historical research approach focused on HIV prevention throught short filmes in the European Union
Type
Article in International Conference Proceedings Book
Year
2011
Authors
Beatriz Casais
(Author)
Other
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João F. Proença
(Author)
FEP
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Conference proceedings International
Pages: 15-40
36th Annual Macromarketing Conference: The new World: Macromarketing Yesterday and Today, The College of William and Mary, Mason School of Business
Williamsburg, Virginia, USA
Scientific classification
FOS: Social sciences
CORDIS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
Notes: http://society.macromarketing.org/assets/proceedings/2011-macromarketing-proceedings.pdf
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