Launching Prosocial Crowdfunding Campaigns: The Final Countdown

• Type: Article in International Scientific Journal
• Date: 2024

Authors

Fábio Duarte (Author) FEP; Ricardo Emanuel-Correia (Author) Other; Tome, Sabrina (Author) Other; Gama, Ana Paula Matias (Author) Other

Journal

Title: Emerging Markets Finance and Trade

Vol. 60 No. 6

Pages: 1209-1226

ISSN: 1540-496X

Publisher: Taylor & Francis

Indexing

ISI Web of Knowledge - 0 Citations

Scopus - 0 Citations

Other information

Authenticus ID: P-00Z-D9J

DOI: 10.1080/1540496x.2023.2278645

Abstract (EN): Prosocial crowdfunding has achieved a growing audience by providing a financing source for entrepreneurs in the microfinance space. Using data from Kiva, a leading prosocial crowdfunding platform, we examined whether there is a right time to launch a crowdfunding campaign. This is the first study to unravel the role of temporal patterns in securing funds in emerging markets. Our results indicate a reverse turn-of-the-month effect on the fully funded campaigns. We further identified a positive winter prosocial effect and a positive first-half-of-the-week effect on successful fundraising. As such, our study highlights relevant similarities between financial markets and crowdfunding.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 18