Publications with the same authors as the ¿Sales promotion Techniques in Portugal¿, Chapter 13, in Sales Promotion Techniques: Best practice from Asia and Europe, ed. By K.S.Fam, L.Józsa and J.E.Richard, Asia Business Research Corporation limited, Wellington, New Zeland. (ISBN: 978-0-473-17779-9). publication
Maria Cristina Barbot (Author) (FEP); José Costa (Author) (FEP); Ana Paula Delgado (Author) (FEP); Mário Rui Silva (Author) (FEP); Pedro Quelhas Brito (Author) (FEP)
Almeida, Francisco Severo de (Organiser) (FLUP); Silva, Armando Malheiro da (Organiser) (FLUP); Franco, Maria José Batista (Organiser) (Other); Brito, Pedro Quelhas (Organiser) (FEP); Freitas, Carla Conti (Organiser) (FLUP)