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Retail Promotion Practices in New Zealand, Australia and Portugal - A Comparison
Title
Retail Promotion Practices in New Zealand, Australia and Portugal - A Comparison
Type
Chapter or Part of a Book
Year
2015
Authors
Fam K.S.
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Merrilees B.
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Pedro Quelhas Brito
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FEP
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Authenticus ID:
P-011-6QF
Abstract (EN):
This paper investigates the detailed promotional attitudes of retailers across three countries. The key aim was to see whether the perceptions of owner-managers of nine commonly used promotion tools varied across country. Both perception and budget data was examined, as well as selected combinations of promotion tools.
Language:
English
Type (Professor's evaluation):
Scientific
No. of pages:
3
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Page created on: 2025-07-20 at 17:57:56 | Privacy Policy | Personal Data Protection Policy | Whistleblowing | Electronic Yellow Book