International Business Management

Code:

2MEAE16

Acronym:

GNI

Keywords
Classification	Keyword
OFICIAL	Management Studies

Instance: 2023/2024 - 1S

Active?	Yes
Course/CS Responsible:	Master in Economics and Business Administration

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
EAE	33	Official Syllabus after 2021-2022	2	-	3	21	81

Teaching language

Portuguese

Objectives

The aim of this course is for students to understand how organisations are currently operating in the international market and to make them aware of the need for those responsible for managing international business to develop the skills, attitudes and theoretical knowledge needed to be competitive in the international market.

The course programme therefore delves into strategic analysis based on business and market analysis.

In this sense, it emphasises the impact that changes in the international environment have on International Business Management. As a result, it will analyse changes in national culture, organisational culture, new collaboration and competition relationships, new forms of control and inter-functional coordination, and the new configuration of distribution channels.

Special attention will also be paid to developing the ability to anticipate and, in this sense, the vital importance of developing a Business Intelligence system.

Learning outcomes and competences

Students should be able to rigorously use methodologies and tools to diagnose the organisation and its conditions for internationalisation, forecast the evolution of the environment and markets and formulate a strategy, as well as design the internationalisation project/plan and implement it.

To do this, they will need to know how to answer the fundamental questions that precede the internationalisation of a business: 'why', 'when', 'where' and 'how' to internationalise.

Thus, students should leave this course with an up-to-date knowledge of the practical needs that International Business Management is currently facing.

Working method

Presencial

Program

 

1. Internationalisation: attitude or decision?
2. International Business Management as a Business across Cultures
3. National cultures and the Geert Hofstede model: dimensions, rankings and the "cultures radar"
4. The conditions for internationalisation and the "Strategic Navigation Map"
5. Business analysis
   1. Mission, Vision and Values
   2. Canvas model
   3. Positioning / Branding
6. Analysing Resources and Competences
   1. VRIO analysis and the Business Intelligence system
   2. Managers and the need to cultivate Cultural Intelligence
7. Organisational Culture (OC) analysis
   1. The Market Orientation (MO) and the 5C's model
   2. Dimensions of OC according to Reynolds and Hofstede
8. Selecting the best markets for the internationalisation project
   1. PEST(EL) analysis and CAGE distances measurement
   2. Competitor Analysis (Porter's model)
   3. Analysing Receptiveness and Competitiveness
   4. The importance of the Network of Relationships
   5. The dynamic SWOT and the SMART objectives 
9. The design and operationalisation of the Internationalisation Project
   1. Selecting the mode of entry into the selected market
   2. Managing the risks of internationalisation for the selected market

Mandatory literature

Cateora, Philip, Mary Gilly and John Graham; International Marketing, 15th edition . ISBN: 978-0-07-352994-3; International Marketing, 15th edition . , 15th edition, 2011. ISBN: ISBN: 978-0-07-352994-3
Usunier, Jean-Claude and Julie Lee ; Marketing Across Cultures, 4th edition. ISBN: ISBN: 0-273 68529-5

Complementary Bibliography

Africano, Ana Paula, F. Castro, M. Fonseca, O. Afonso, R. Forte e R. Alves; Comércio Internacional: Teorias, políticas e casos práticos. ISBN: 978-972-40-7560-0; Comércio Internacional: Teorias, políticas e casos práticos , . ISBN: ISBN: 978-972-40-7560-0
Silva, Susana Costa, Raquel Meneses e José Carlos Pinho; Marketing Internacional, ACTUAL, 2018. ISBN: 978-969-694-274-8; Marketing Internacional, Actual, 2018. ISBN: ISBN: 978-969-694-274-8

Teaching methods and learning activities

The course will be debate-orientated. It will therefore be based on the reading, presentation and discussion of a selection of recent articles and case studies on the various themes of the programme.

The sessions will be theoretical and practical

Evaluation Type

Evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	100,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Frequência das aulas	18,00
Total:	18,00

Eligibility for exams

Final exam.

Calculation formula of final grade

The final grade corresponds to the result obtained in the final exam.

Students pass the course if they obtain a mark of 9.5 or more on a scale of 0-20.