Green Marketing

Code:

2EGA04

Acronym:

MARKV

Keywords
Classification	Keyword
OFICIAL	Management Studies

Instance: 2012/2013 - 1S

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Environmental Economics and Management

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
EGA	33	Bologna Syllabus since 2012	1	-	7,5	56	202,5

Teaching language

Portuguese

Mandatory literature

Fuller, D. A; Sustainable Marketing: Managerial-Ecological Issues, Sage Publications, 1999
Grant, J.; The Green Marketing Manifesto, John Wiley and Sons, 2007
Kotler, P. e Keller, K. L; A framework for Marketing Management, Prentice-Hall, 2007
Ottman, J. ; Marketing: Opportunity for Innovation, BookSurge LLC, 1998

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	54,00
	Total:	-	0,00