The influence of perceived risk on mobile shopping cart abandonment

• Type: Article in International Scientific Journal
• Date: 2024

Authors

Rodrigues, Maria Antónia (Author) Other; João Proença (Author) FEP; Soares, Inês (Author) Other

Journal

Title: Journal of Strategic Marketing

Pages: 1-18

ISSN: 0965-254X

Publisher: Taylor & Francis

Indexing

ISI Web of Knowledge - 1 Citation

Scopus - 3 Citations

Other information

Authenticus ID: P-00X-Q9G

DOI: 10.1080/0965254x.2022.2160480

Abstract (EN): The purpose of this paper is to design and validate a new measurement scale to comprehend the influence of perceived risk involved on mobile shopping cart abandonment. We got a sample of 369 respondents with experience in mobile shopping. The risks related to the transaction and to the object of consumption have a significant influence on mobile shopping cart abandonment. In turn, the risks inherent to the consumer, and the risks associated to the device or technology used, do not influence the abandonment. This study contributes to the literature and proposes a new mobile shopping perceived risks measurement scale. Our study contributes too, to mobile shopping management, reinforcing the importance of information quality and the increase of consumer trust. Moreover, the paper shows managers the factors that lead consumers to abandon their shopping cart in order to promote actions and strategies to avoid financial and customer losses associated to the shopping cart abandonment.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 18