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Você está em: Start > Publications > Journals > Journal of Strategic Marketing

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Journal of Strategic Marketing

Title

Journal of Strategic Marketing

ISSN

0965-254X

EISSN

1466-4488

Source

International

Scientific

Yes

Title

Journal of Strategic Marketing

ISSN

0965-254X

Electronic ISSN

1466-4488

Source

International

Scientific

Yes

Nomes Alternativos

Journal of Strategic Marketing desde 2010 scopus

Publisher

Taylor & Francis

Abingdon

Indexing

—

Journal Articles

The influence of perceived risk on mobile shopping cart abandonment (2024)
Article in International Scientific Journal
Rodrigues, Maria Antónia; João Proença; Soares, Inês

Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram (2022)
Article in International Scientific Journal
Marta Oliveira; Teresa Fernandes

Social media and sports: driving fan engagement with football clubs on Facebook (2018)
Article in International Scientific Journal
Leonor Vale; Teresa Fernandes

How to engage customers in co-creation: customers' motivations for collaborative innovation (2016)
Article in International Scientific Journal
Teresa Fernandes; Pedro Remelhe

The role of servicescape as a driver of customer value in experience-centric service organizations: the Dragon Football Stadium case (2014)
Article in International Scientific Journal
Teresa Fernandes; Sara Neves

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