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Master in Management of Retail Operations

General information

Official Code: MF19
Acronym: MGOR

Certificates

  • Master in Management of Retail Operations (60 ECTS credits)

Courses Units

Decision Analysis

2MGOR01 - ECTS

By the end of the course, the student:

1. Will be familiar with:

a) the structure of decision problems;

b) decision models;

c) risk and preference modelling;

2. And will be able to:

a) structuring decision problems using decision trees;

b) solving multi-criteria decision problems;

c) support decision-making in situations of risk and uncertainty;

d) support multi-criteria and multi-objectives decisions.

Business Analytics for Retail

2MGOR02 - ECTS

After completing this curricular unit unit, students should be able to:
- Perform an initial analysis of a dataset;
- Process / clean that dataset, in order to make it clean and appropriate for the application of Data Analytics techniques; - Identify itens that frequently appear or are bought together;
- Classify or predict a new case, based on methods trained on historical data;
- Group cases in sets with similar characteristics.

E-Commerce and Digitalization

2MGOR03 - ECTS This course aims to:
- present an overview of the digital landscape and business
- explore key features of e-commerce and digital business
- examine best practices, opportunities and challenges within the field
- explain how to develop and implement an e-commerce and digital business strategy

Customer Experience Management

2MGOR04 - ECTS The objective of the course is to provide the conceptual framework of customer experience, aiming at the acquisition of knowledge and the development of skills that allow students to research and map customer experiences and apply the most appropriate methodology for developing specific plans to improve the customer experience.

Health and Well-being Management in Retailing

2MGOR05 - ECTS

On completion of this course, students should be able to:

- Discuss the psychological and sociological functions of work;

- Identify the main international and national occupational health management standards and strategies, particularly in the retail sector;

- Define the concept of psychosocial risks;

- Define the concept of psychological health and characterise a healthy workplace;

- Identify the main types of psychosocial risks inherent to work contexts in the retail sector;

- Characterise the antecedent factors associated with psychosocial risks in the retail sector;

- Discuss the main consequences of psychosocial risks in the retail sector;

- Understand the importance of managing psychosocial risks;

- Identify the steps and procedures for building a healthy workplace, particularly in the retail sector.

Performance Management in Retail

2MGOR06 - ECTS

To provide students with essential theoretical and practical knowledge on the subjects in question, namely:
- Interpreting the profitability and financial situation of a company by analysing the various financial statements, understanding the principles underlying their preparation, the key concepts, and the specificity and relevance of each to the decision-making process;
- Interpreting the cash flow statement, understanding the various components in the generation and application of available funds;
- Provide visibility of the relationship between the various financial statements, key concepts commonly used in the financial analysis of Retail companies, as well as some specificities arising from accounting regulations, with an impact on the interpretation of financial statements;
- Understand the role and importance of management control in organisations, allowing visibility of the importance of planning, monitoring and permanent performance evaluation;
- To master practical tools that enable a structured assessment of the organisation's performance from its various perspectives;
- Understand the role and importance of budgetary control as a performance monitoring tool with an impact on organisations, ensuring visibility of the performance assessment process at the level of an organisation's business units;
- Generate theoretical knowledge and a practical perspective on different management control and performance measurement systems, enabling understanding and interpretation of the functionality and usefulness of the models from a pragmatic/business perspective;
- Apprehend the main concepts and practical perspective on performance management systems, both from a strategic and transversal perspective and from an operational perspective;
- Allow reflection and interpretation on the main whys, functional reasons and degree of usefulness of performance management systems and specific mechanics for boosting shop performance;
- Understand different performance management systems, both from a strategic and transversal perspective, and from an operational perspective, allowing reflection and interpretation on the main whys, functional reasons and degree of usefulness of the different systems and mechanics in the context of retail / shop operations.

Retail Management

2MGOR07 - ECTS

Describe retail operations and the entities involved in retail business;

Explain the need for innovation and adaptation for the survival of retail businesses;

Explore, understand and discuss new retail concepts;

Identify the main roles and challenges of retail companies and other players;

Distinguish and characterise (advantages and disadvantages) the various types of retail sectors;

Compare and contrast the various types of retail channels, namely single channel, multichannel and omnichannel;

Discuss the impact of different technologies on retail relationships (employees, customers, channels);

Introduce and apply the concept of strategic planning to retail management.

Leadership and Team Management

2MGOR09 - ECTS This course unit addresses leadership and effective team management, drawing on theoretical frameworks related to leadership functions and group processes and dynamics within a retail context, while offering practical experience in the challenges of working in a team.

Retail Operations and Merchandising

2MGOR08 - ECTS

-To understand the concepts/theories and how they match branding and retailing strategies on the floor operations. Interplay between manufacturers’ brands and retail’s brands in the retailer aisle/floor management

- Innovative approaches – augmented/virtual reality – in retail management context. How to operationalize.

- How to implement the operational procedures;

- To apply models and metrics to measure the efficacy/performance of the merchandising strategies.

Store Planning

2MGOR10 - ECTS

Project

2MGOR11 - ECTS

The in-class component of this CU aims to introduce students to applied research, through the presentation of a set of principles and methods that will have specific materialization in the realization of the project.

Objectives of the Course

  1. Promote a detailed understanding of the problems under analysis, enabling students to identify key elements and their relevance within the problem context.

  2. Develop critical analysis skills, allowing students to contextualize problems and relate them to methodological approaches used in similar problems.

  3. Encourage the ability to collect and select relevant data, helping students justify its relevance for problem-solving.

  4. Foster the practical application of appropriate methodologies, preparing students to identify and justify the most effective techniques for each situation.

  5. Enable students to interpret results and implement solutions, ensuring a critical evaluation of their effectiveness and applicability.

 

 

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