Retail Management

Code:

2MGOR07

Acronym:

MGOR-GR

Keywords
Classification	Keyword
OFICIAL	Management Studies

Instance: 2024/2025 - 1S

Active?	Yes
Responsible unit:	Management
Course/CS Responsible:	Master in Management of Retail Operations

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MGOR	28	Plano Oficial - MGOR	1	-	3	21	81

Teaching language

Portuguese

Objectives

Describe retail operations and the entities involved in retail business;

Explain the need for innovation and adaptation for the survival of retail businesses;

Explore, understand and discuss new retail concepts;

Identify the main roles and challenges of retail companies and other players;

Distinguish and characterise (advantages and disadvantages) the various types of retail sectors;

Compare and contrast the various types of retail channels, namely single channel, multichannel and omnichannel;

Discuss the impact of different technologies on retail relationships (employees, customers, channels);

Introduce and apply the concept of strategic planning to retail management.

Learning outcomes and competences

By the end of the course, the student will be able to:

a) Describe retailing, the entities involved, and the impact of decisions on a retail business;

b) Explain why a willingness to adapt is essential to a retailer's survival;

c) Identify key roles and challenges of retail businesses;

d) Distinguish and characterize (advantages and disadvantages) the various types of retailers;

e) Compare and contrast single channel, multi-channel, and omnichannel retailing;

f) Discuss the impact of technology on relationships in retailing (employees, customers, channel);

g) Introduce and apply the concept of strategic planning and performance management.

Working method

B-learning

Pre-requirements (prior knowledge) and co-requirements (common knowledge)

Not applicable

Program

1. Introduction to Retail

2. Analysing the different types of retail and retailers

3. Building and maintaining relationships in Retail

4. Multichannel to Omnichannel Retail

5. Strategic Planning in Retail Management

6. Innovation and Sustainability in Retail

7. Case Studies and Practical Projects

Mandatory literature

Barry Berman; Retail management. ISBN: 978-1-292-21467-2
Michael Levy; Retailing management. ISBN: 978-1-265-07246-9

Complementary Bibliography

Goworek, H., & McGoldrick, P. J.; Retail marketing management: Principles and practice, Pearson, 2015. ISBN: 9780273758747
Pantano, E., & Dennis, C. ; Retail futures: The good, the bad and the ugly of the digital transformation., Springer, 2021. ISBN: 1838676643
Grewal, D. ; Retail marketing management: The 5 Es of retailing, Sage, 2019. ISBN: 9781526446848
Mason, T., & Jarvis, S.; Omnichannel retail: How to build winning stores in a digital world (2ª ed., Kogan Page, 2023. ISBN: 1398612723

Teaching methods and learning activities

The syllabus is interactive, using PowerPoint presentations, videos and papers. There will also be lectures using case studies to analyse and discuss together. Some time will also be set aside for discussion and tutorial guidance on the work to be done for the course. 

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Trabalho escrito	55,00
Trabalho prático ou de projeto	45,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	14,00
Trabalho escrito	20,00
Estudo autónomo	26,00
Frequência das aulas	21,00
Total:	81,00

Eligibility for exams

To pass this course, students must:

- obtain a minimum grade of 8 in each assessment component and a minimum grade of 10, including all assessment components.

- failure to attend the final group presentation may result in a 10% penalty on the final grade of the group work.

- the assessment of group work also includes an intra-group assessment component.

Calculation formula of final grade

Individual work (45% of the final grade) + Group work (4 - 5 elements) (55% of the final grade)
The grade for the group work may be adjusted as a result of peer evaluation.

Examinations or Special Assignments

NA

Internship work/project

NA

Special assessment (TE, DA, ...)

NA

Classification improvement

It can be obtained through an exam in the appeal period.

Observations

Unauthorised copying and plagiarism are unacceptable and may lead to disciplinary action.
Maintain regular contact with teachers via email.