2GEC01 - ECTS Master the main methods and techniques useful in market research and in economic and business time-series analysis.

Understand the relevance of information in business studies : models' design, information planning and surveys, data treatment, analysis of results and presentation of reports.

Buiding quantitative models and data analysis using specialized software (SPSS and EVIEWS).

Read and produce scientific reports in the Business and Management domains.

2GEC02 - ECTS

- To understand the nature and specificity of sales management
- To design a sales program
- To evaluate the driving forces of sales force performance
- To identify their own leadership style
- To learn selling skills

2GEC03 - ECTS

To provide an introduction to Supply Chain Management.

2GEC04 - ECTS

- Discuss critically the strategic and operational dimensions of HRM
- Understand the nature of the leadership role according to different theoretical models
- Illustrate the concepts under review of case studies

2GEC05 - ECTS

To develop knowledge and skills about operational and strategic key aspects concerning channel management and retailing in the context of the overall firm activity.

To understand the tools and concepts of price management

To learn the theoretical framework and the implementations strategies of sales promotions

2GEC11 - ECTS

To provide an introduction to continuous improvement concepts and tools.

2GEC06 - ECTS

2GEC07 - ECTS

Information Systems:

 

• Familiarize students with the "State-of-the-Art" Information Technologies

• Raising awareness on the current role and future of Information Technology in the company, not only to the management and operational levels, as the level of business format in order to enhance the competitive advantages for companies

• Discuss the Business Intelligence and Datawarehouse approaches in the Big data analytics context.

• Learn concepts of databases, data mining and database marketing.

• Familiarize students with relational and nonrelational databases

• Study the Web 2.0 and Electronic commerce. Concepts, contours and characteristics

Database Marketing:

 

• Learn key concepts of database marketing, namely the definition of KPI for the organization in different contexts: LTV, RFM, etc.

• Identify business and and management problems that can be addressed with data mining.

• Valuing the objective assessment of marketing communications.

• Understand the phases of a data mining project.

• Acquire basic skills for development of data mining projects using Power Bi (for dashboards and reporting)  and RapidMiner (for Machine Learning tasks).

 

 

2GEC10 - ECTS

Develop a research project, internship or project work plan.

2GEC13 - ECTS

The course unit “Commercial Contracts” focuses on the study of the main contractual mechanisms through which operates the exchange of goods and services in the business-to-business segment.

 

2GEC08 - ECTS

Propose, present and discuss a research plan (dissertation project).  Know in depth the methodological process and methods of analysis, quantitative and qualitative.

Read, critically analyse, sum up and present scientific articles.