Tese de Mestrado em Economia e Administração de Empresas

How does storytelling for vegan industrialized products influence consumer’s purchase intention? Analysed through the Stimulus-Organism-Response (SOR) model.

Student:	Giovana Hernandes da Silva
Student No.:	201903919
Supervisors:	Raquel Filipa do Amaral Chambre de Meneses Soares Bastos Moutinho

Status:	Concluído
Since:	24-OUT-2024

Start:	05-SET-2023
Thesis Submission:	14-JUN-2024
Defence:	14-OUT-2024

Thesis Title:	How does storytelling for vegan industrialized products influence consumer’s purchase intention? Analysed through the Stimulus-Organism-Response (SOR) model.
Provisional Title:	How do storytelling for vegan industrialized products influence consumer’s purchase intention? Analyzed through the Stimulus-Organism-Response (SOR) model.