Customer's operant resources effects on co-creation activities

• Tipo: Artigo em Revista Científica Internacional
• Data: 2016

Autores

Alves, H (Autor) Outra; Ferreira, JJ (Autor) Outra; Fernandes, CI (Autor) Outra

Revista

Título: Journal of Innovation & Knowledge

Vol. 1

Páginas: 69-80

ISSN: 2530-7614

Editora: Elsevier

Indexação

ISI Web of Knowledge - 46 Citações

Scopus - 49 Citações

Outras Informações

ID Authenticus: P-00K-NQJ

DOI: 10.1016/j.jik.2016.03.001

Abstract (EN): This study analyses the influence of client operant resources, in the form of self-efficacy, bridging social capital and customer expertise, on co-creation activities with companies and the customer resulting perceived benefits. A quantitative study, based on a sample of 362 consumers was carried out to test a model that sets out the relationships among the variables in analysis. The results demonstrate not only how operant resources do effectively contribute towards explaining a certain percentage of the variation in customer co-creation activities, but also how this resources influence gets boosted by the efforts companies make to educate their customers. The results also show that co-creation with the firm enhances customer perceived benefits. (C) 2016 Journal of Innovation & Knowledge. Published by Elsevier Espana, S.L.U. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

Idioma: Inglês

Tipo (Avaliação Docente): Científica

Nº de páginas: 12