The perceived image of Cape Verde

• Tipo: Capítulo ou Parte de Livro
• Data: 2016

Autores

Pedro Quelhas Brito (Autor) FEP; Correia, A (Autor) Outra; Barros, JL (Autor) Outra

Livro

Título: Modeling and New Trends in Tourism: A Contribution to Social and Economic Development

Páginas: 359-374

ISBN: 9781634859431; 9781634859202

Indexação

Scopus - 0 Citações

Outras Informações

ID Authenticus: P-00N-2KV

Abstract (EN): Destination image is critical for the development of tourism, particularly for islands where the scarcity of resources requires special care in focusing on the few determinants the islands have. This paper aims to describe the most perceived image determinants by tourists of Cape Verde. Based on a convenience sample of 627 international tourists, a second order factor analysis model was validated through the model fit measures. Despite a scarcity of resources, the results suggest that the image of Cape Verde is a multidimensional construct comprising five factors: natural attractions, man-made attractions, amenities, culture and price. Among these, the man-made and natural attractions as well as amenities are the most important image determinants for Cape Verde. Potentially there is a plurality of dimensions to be appreciated in the positioning process. Challenging many studies which have almost exclusively emphasised the attractions of natural resources, the tourism sector of this destination can offer a major and more flexible competitive advantage. The results may be helpful to other African countries which share similar developmental constraints with Cape Verde. © 2017 Nova Science Publishers, Inc.

Idioma: Inglês

Tipo (Avaliação Docente): Científica