ASSETS MANAGEMENT - A CONCEPTUAL MODEL DECOMPOSING VALUE FOR THE CUSTOMER AND A QUANTITATIVE MODEL

• Tipo: Artigo em Revista Científica Internacional
• Data: 2015

Autores

Nicola, S (Autor) Outra; Ferreira, EP (Autor) Outra; João José Pinto Ferreira (Autor) FEUP

Revista

Título: International Journal for Quality Research

Vol. 9

Páginas: 89-106

ISSN: 1800-6450

Editora: University of Montenegro

Indexação

ISI Web of Knowledge - 4 Citações

Outras Informações

ID Authenticus: P-00Z-AW5

Abstract (EN): In this paper we describe de application of a modeling framework, the so-called Conceptual Model Decomposing Value for the Customer (CMDVC), in a Footwear Industry case study, to ascertain the usefulness of this approach. The value networks were used to identify the participants, both tangible and intangible deliverables/endogenous and exogenous assets, and the analysis of their interactions as the indication for an adequate value proposition. The quantitative model of benefits and sacrifices, using the Fuzzy AHP method, enables the discussion of how the CMDVC can be applied and used in the enterprise environment and provided new relevant relations between perceived benefits (PBs).

Idioma: Inglês

Tipo (Avaliação Docente): Científica

Nº de páginas: 18